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Amazon.com logo
5 months ago

Sr. Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing

Amazon.com

San Francisco, CA (Unknown)Full time$143K/yr – $213K/yr
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All Lifecycle Marketing roles in the US

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All Lifecycle Marketing roles in the US

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642 jobs
Amazon.com logo

Sr. Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing

Amazon.com

San Francisco, CA (Unknown)

$143K/yr - $213K/yrIn-houseFull-timeSenior level5+ years exp.
5 months ago
Previous1…282930…Next
Amazon.com logo
Amazon.com

Sr. Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing

San Francisco, CA (Unknown)

$143K/yr – $213K/yrSenior Level5+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive end-to-end email production and lifecycle campaigns across multiple regions, owning HTML coding, QA, segmentation, and localization efforts.

  • Drive end-to-end email production and lifecycle campaigns, including segmentation, QA, and localization.
  • Must-have: 5+ years of marketing experience with hands-on HTML/CSS and Marketo or similar platform.
  • Standout: Experience managing country-specific variations and cross-functional launch coordination.

Job Description

Responsibilities

  • Build and code responsive HTML email templates that render correctly across multiple email clients and devices
  • Implement data-driven, multi-channel lifecycle campaigns including audience segmentation setup, email template coding, campaign configuration, thorough QA, campaign launch, and ongoing reporting
  • Implement and manage campaigns within CRMs and marketing automation platforms
  • Configure audience segments and automation workflows based on defined strategies
  • Conduct thorough QA testing of email templates across devices and email clients
  • Launch A/B tests to continually improve performance through optimized messaging and targeting
  • Monitor campaign performance and report on key metrics including CTR, open rates, and conversion rates using Adobe Analytics and platform-level data
  • Troubleshoot technical issues with email rendering, tracking, and automation workflows
  • Maintain email template libraries and ensure brand consistency across all communications
  • Implement country-specific campaign variations to meet localized needs

Marketing Team

Median Career Experience
2 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
17

People

Founders / CEO

Asif Khurshid
Asif Khurshid
Founder
At the company for 4 years 1 month

HR / Recruitment

Ashley Jauregui
Ashley Jauregui
Sr. HR Business Partner
At the company for 1 year 1 month
Jage Lothian
Jage Lothian
HR Business Partner
At the company for 13 years

Marketing Leadership

Lucille Parecto
Lucille Parecto
Amazon SEO and PPC Manager
At the company for 2 years 4 months
Peng Zhang
Peng Zhang
Program Manager Lead, Brand Success
At the company for 4 years
Alison Swift
Sr. Marketing Manager
At the company for 17 years 6 months