5 weeks ago
Lead Copywriter
Kindred
USA (Remote)Full time$115K/yr – $165K/yr
Lead Copywriter
USA (Remote)
$115K/yr – $165K/yrSenior Level8+ years expFull time
Posted 5 weeks ago
Job Description
Responsibilities
- Write Kindred’s copy. Take ownership of copy execution across the business. Each word that leaves the building will have been written or reviewed by you.
- Own brand voice and tone. Establish and evolve Kindred's voice guidelines so that every piece of writing, from a push notification to a welcome email, sounds unmistakably like Kindred. Be the go-to voice on what's on-brand and what isn't.
- Translate Kindred’s narrative into language. Take complex concepts and key messaging priorities from leadership and translate them into clear and consistent messaging that transcend any individual channel.
- Centralize the copy function. Provide oversight on Kindred’s agency partners that produce copy, and define the QA and review processes that keep their output sharp and consistent.
- Partner across cross-functional teams. Work with Product Marketing and Integrated Marketing on positioning and launch messaging, with Lifecycle Marketing on member communications, with Creative, Social, and Performance Marketing on campaign execution, and with Product on in-product copy—making sure every channel is pulling from the same narrative and voice.
Requirements
- 8+ years of experience in copywriting with a portfolio that shows both sharp, on-brand execution and the strategic thinking behind it.
- Experience owning brand voice and messaging for a consumer brand—you've built or significantly evolved a voice and tone guide that other people actually use.
- Experience managing freelance writers or agency relationships, with a clear point of view on how to brief, review, and get the best out of external partners.
- Strong collaborator across Product, Growth, and Creative—you know how to translate strategy into language without losing nuance.
- Scrappy and self-directed: you don't wait for a fully-staffed team or a polished brief to start moving Kindred's story forward.
- Genuine interest in travel, trust, and community—you understand what makes people choose to open their home to a stranger, and can put words to why that matters.
Benefits
- Competitive cash compensation and equity
- Comprehensive health benefits
- Flexible time off, plus 12 paid holidays per year
- 21 credits per year to stay in Kindred homes
- $4,000 annual travel stipend to help offset travel-related costs
- Remote-first and remote-flexible work environment, with opportunities to work from anywhere and gather in person, including at Kindred HQ in San Francisco
- Regular team and company offsites to connect, collaborate, and build together
- A vibrant, inclusive, and highly skilled team that ferociously protects team chemistry
- A culture of high standards, feedback, and continual growth
Kindred
Kindred’s mission is to help our patients reach their highest potential for health and healing with intensive medical and rehabilitative care through a compassionate patient experience.Kindred’s 61 long-term acute care hospitals (LTACHs), along with 18 community-based, short-term acute care hospital campuses from across the nation, became part of ScionHealth with its launch in December 2021. Cornerstone Healthcare Group joined the ScionHealth family of hospitals and hospital services in January 2023. In December 2021, Kindred Healthcare became a part of LifePoint Health, a leading healthcare company. As part of this transaction, LifePoint and Kindred also launched a new company, ScionHealth. Today, Kindred’s facilities are now part of either LifePoint or ScionHealth. Specifically, Kindred’s 61 long-term acute care hospitals – along with 18 community-based, short-term acute care hospital campuses from LifePoint – are now a part of ScionHealth.
Salaries
Posted range
$115K/yr – $165K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
68 (0% of company)
Median Tenure
0.9 years
Marketing Roles Posted (Last 30 Days)
3
Traffic Signals
Monthly Visitors
40.6K
Monthly Google Ads Budget
$34.7K
Traffic Source Mix
Search
57.9%
Direct
32.7%
Referral
8.2%
Social
0.5%
Paid
0.6%
Headcount Trend
Current headcount: ~13.6K