1 day ago
Lead Copywriter
Leaf Home
USA (Remote)Full time
All marketing roles in the US with a remote work arrangement
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All marketing roles in the US with a remote work arrangement
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Lead Copywriter
USA (Remote)
Salary Not AvailableSenior Level5+ years expFull time
Posted 1 day ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the development of persuasive, conversion-focused copy across multiple channels, guide the creative team with best practices, and collaborate across functions to translate insights into effective campaigns while driving testing and brand consistency.
- Lead cross-channel messaging and direct-response optimization
- Mentor writers and ensure high-quality, compliant outputs
- Drive performance through data-informed creative testing and brand consistency
Job Description
Responsibilities
- Develop persuasive, conversion-focused copy, concepts, and messaging frameworks across paid social, email, direct mail, print, web, video, and other marketing channels. Balance brand-building and direct-response objectives to drive engagement, lead generation, and business performance.
- Serve as a senior copywriting resource for the creative team by providing guidance, feedback, and best practices that elevate writing quality, strengthen messaging, and promote consistency across campaigns and brands
- Partner with Performance Marketing, Brand, Product Marketing, Creative Leadership, and other cross-functional stakeholders to translate audience insights, testing results, customer needs, and business objectives into effective creative strategies, messaging, and campaigns.
- Review and provide feedback on copy developed by other writers, ensuring content is clear, compelling, accurate, compliant, customer-centric, and aligned with brand standards and legal requirements.
- Contribute to performance-driven creative testing initiatives by developing copy variations, evaluating campaign performance, analyzing results, and applying insights to optimize engagement, conversion rates, and lead generation outcomes.
- Support the evolution of brand voice, messaging frameworks, copy standards, and best practices across the company portfolio while ensuring consistency across channels, audiences, and customer touchpoints.
Requirements
- Undergraduate (Bachelor’s) degree.
- 5+ years of professional copywriting experience, including experience providing guidance, feedback, and mentorship to writers and creative partners.
- Portfolio demonstrates strong copywriting, concepting, and storytelling capabilities across multiple channels, including digital, social, email, direct mail, video, and performance marketing campaigns
- Proficient in Microsoft Office Suite, including Work, PowerPoint, Excel, and Outlook.
- Must probe legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Preferred
- Experience in the home services or lead-gen industries.
- Experience in digital marketing channels (Meta, Google, etc.) with a deep understanding of paid social.
- Experience leveraging AI-assisted content creation and workflow tools.
Benefits
- Industry-leading compensation package
- Competitive medical, dental, and vision benefits after 60 days
- Retirement savings plan with company match
- Paid parental leave and generous paid time off programs
- On-campus fitness programs and meal delivery services
- Comprehensive health, wellbeing, financial wellness, and childcare benefits
- Opportunities for growth and advancement
- Employee assistance program with 24/7 legal, financial, and counseling support
- Employee discount marketplace with thousands of savings options
- Flexible Gym membership
Leaf Home
3.3 Glassdoor
When it comes to home improvement, showing up and following through feel like radical ideas. At Leaf Home, when we say something, we mean it. When we do something, we stand by it. We’re on a mission to turn complex home improvement projects and endless to-dos into achievements. And help homeowners live better and safer. Trusted by millions across the U.S. and Canada, we are the largest direct-to-consumer provider of full-service home solutions. LeafFilter, our award-winning gutter protection system, has been recognized by leading names like Good Housekeeping, Qualified Remodeler, Angi and Consumer Reports. With 250+ locations and a dedicated team of experts, we deliver innovative products and reliable services. Working hard to earn trust by bringing high standards to every step. Always striving to deliver results, and get the job done right, every day. Recognized as one of Inc. 5000’s fastest-growing private companies and a top employer, we’re proud to foster an inclusive workplace powered by extraordinary people. Ready to make a difference? Let’s connect! Explore career opportunities at www.leafhome.com/careers.
Founded in 2005
Hudson, Ohio, USA
3.3K employees (443 in marketing)
48% recommend to a friend
57% CEO approval
Traffic Signals
Monthly Visitors
177.6K
Traffic Source Mix
Search
22.3%
Direct
47.1%
Referral
28.6%
Social
0.9%
Paid
1.1%
Headcount Trend
Current headcount: ~3.3K
Marketing Team
Marketing Team Size
426 (13% of company)
Median Career Experience
9 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
12
People
HR / Recruitment
Marketing Leadership
Alan Lin
Senior Vice President Marketing
At the company for 7 months
Samantha Albarran
Vice President of Marketing Technology
At the company for 5 years 10 months
Diana Solazzo
VP Product Marketing and Consumer Insights
At the company for 1 year 9 months
Sharad Goswami
Director of Marketing
At the company for 2 years 7 months
Funding
Last Raise
Debt Financing, 3 months ago