2 weeks ago
VP of Integrated Marketing
Veronica Beard
New York City, NY (On-site)Full time$175K/yr – $200K/yr
VP of Integrated Marketing
New York City, NY (On-site)
$175K/yr – $200K/yrSenior Level10+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the wholesale, retail and product-launch marketing engine to fuel partner growth, with a strong CRM and data backbone that ties every market to measurable outcomes.
- Wholesale & Retail Strategy: Own the ecosystem with partners, GMs, and events to drive foot traffic and new-store openings.
- Growth Engine for LRP: Build and sustain launch and amplification of key categories across seasons.
- CRM, Loyalty, and Analytics: Lead CRM programs and loyalty initiatives across touchpoints, informed by real-time performance data.
Job Description
Responsibilities
- Wholesale Marketing Strategy: Implement comprehensive marketing strategies to support macro brand vision, deepen and foster relationships with key wholesale partners, support cross-functional wholesale team to drive sales in existing and new markets
- Retail Marketing Partner: closely with GMs, key retail centers, and VB events teams to own the retail marketing ecosystem, i.e. spearheading novel ways to drive traffic, support new store openings in deeper ways, and reinvigorate markets.
- Go to Market Product Strategies: Work with cross functional partners to create the growth engine to launch, execute and maintain LRP categories, maintaining excitement and amplification throughout the season
- CRM and Loyalty Program Management: Oversee the strategic development and execution of CRM initiatives and loyalty programs, supporting key CRM stakeholders, enhancing customer experience at all touchpoints. Including direct mail; helping optimize for engagement, conversion and identifying additional distribution opportunities.
- Performance Analysis and Reporting: Drive all project, monthly, quarterly and ad hoc hindsights, providing actionable insights and recommendations for the CBO, marketing team and cross-functional partners in “real time” to affect short and long term projects. Prepare comprehensive, synthesized marketing reports and strategic narratives for the Board of Directors meetings in digestible, high impact formats.
- Budget Planning and Oversight: Manage the marketing and creative budget with department heads, ensuring consistent communication with finance team and leadership, prioritizing fiscal accountability, and maximizing ROI across all global marketing initiatives.
- Competitor Analysis: Implement regular cadence of landscaping and ongoing competitor analysis to identify market trends, opportunities, and challenges, informing long and short term strategic marketing and creative decisions.
- Cross-Functional Accountability: Partner closely to support accountability for long-range planning goals across various departments, fostering collaborative efforts and achieving shared objectives.
- Internal Communications Leadership: Support internal content management systems, implementing more efficacious communication of marketing and creative materials, ensuring consistent messaging, employee engagement, and alignment with company objectives.
Requirements
- 10+ years of progressive experience in marketing leadership roles, with a strong focus on integrated marketing, driving business growth, wholesale marketing, and macro strategy
- Proven experience in CRM and loyalty program development.
- Demonstrated ability to develop and execute data-driven marketing strategies that achieve measurable results.
- Strong analytical skills with the ability to interpret complex data and generate actionable insights.
- Experience in international markets
- Exceptional written and verbal communication, presentation, and interpersonal skills.
- Ability to influence and collaborate effectively with cross-functional teams and senior leadership.
- Experience with high touch budget management and financial forecasting.
- Strategic thinker with a proactive and results-oriented approach.
Preferred
Benefits
- comprehensive benefits package as well as a short-term incentive program, clothing allowance, and merchandise discounts
- Veronica Beard is committed to an environment of mutual respect and is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.
Veronica Beard
3.1 Glassdoor
"We are sisters-in-law married to brothers, but it was a true friendship and a love for fashion that inspired us to create Veronica Beard. We believe in building a collection that is inclusive of women everywhere and makes them feel confident every single day. We are mothers, entrepreneurs, sisters, friends—and we are our customer." - Veronica Miele Beard & Veronica Swanson Beard
Founded in 2010
New York, New York, USA
512 employees (115 in marketing)
31% recommend to a friend
57% CEO approval
Traffic Signals
Monthly Visitors
783.5K
Monthly Google Ads Budget
$73.1K
Traffic Source Mix
Search
25.5%
Direct
63.2%
Referral
5.1%
Social
5.1%
Paid
0.9%
Headcount Trend
Current headcount: ~508
Marketing Team
Marketing Team Size
58 (11% of company)
Marketing Roles Posted (Last 30 Days)
1