5 weeks ago
Senior Vice President, Integrated Marketing
Highwire
USA (Hybrid)Full time$175K/yr – $225K/yr
Senior Vice President, Integrated Marketing
USA (Hybrid)
$175K/yr – $225K/yrSenior Level12+ years expFull time
Posted 5 weeks ago
Job Summary
Own and scale Highwire's integrated marketing practice, leading growth across priority client accounts, productizing offerings, and overseeing cross-functional delivery.
- Define and scale the integrated marketing offering and team
- Lead client growth, strategic advisory, and multi-channel campaigns
- Partner to develop scalable, award-winning solutions and thought leadership
Job Description
Responsibilities
- Lead the growth and performance of integrated marketing programs across priority client accounts, driving measurable business impact, client value, and account expansion.
- Build, scale, and oversee Highwire’s integrated marketing function, including defining offerings, establishing best practices, developing capabilities, and building a high-performing team.
- Partner with the EVP, Integrated Solutions to productize integrated solutions and create scalable offerings that drive adoption across clients and the agency.
- Establish operational frameworks, processes, and tools that enable effective collaboration, efficient resource allocation, and seamless delivery across integrated initiatives.
- Partner with project management leadership to strengthen planning, execution, and workflow across integrated marketing programs.
- Drive new business growth by identifying opportunities, contributing to pitches, and developing integrated solutions that address client needs.
- Serve as a senior strategic advisor to clients, helping connect brand, communications, product marketing, and business objectives through integrated strategies.
- Lead collaboration across strategy, creative, insights, analytics, PR, social, paid, influencer, and account teams to deliver impactful, integrated campaigns.
- Translate audience insights, research, cultural trends, and business objectives into actionable strategies, campaigns, and communications programs.
- Partner with Creative and Strategy teams to develop compelling brand narratives, inspire breakthrough creative work, and deliver award-worthy campaigns.
Requirements
- 12+ years of experience in integrated marketing, brand strategy, communications, or marketing leadership, with significant experience in a mid-sized or large agency environment.
- Proven experience leading integrated marketing functions or practice areas within an agency, including building capabilities, scaling teams, developing offerings, and establishing operating models.
- Demonstrated experience supporting enterprise, B2B, technology, or high-growth brands and developing integrated strategies that address complex business challenges.
- Strong track record of growing client relationships, expanding accounts, and serving as a trusted advisor to senior executives and marketing leaders.
- Deep expertise across integrated marketing disciplines, including brand strategy, creative, paid media, social, influencer, content, analytics, and communications.
- Experience leading cross-functional teams and delivering complex, multi-channel campaigns with measurable business outcomes.
- Proven ability to build scalable processes, improve operational efficiency, manage budgets, and drive profitable growth.
- Exceptional executive presence, communication skills, and ability to influence clients, teams, and senior stakeholders.
- Experience developing award-winning campaigns, thought leadership, and agency marketing materials that showcase integrated impact.
Benefits
- Competitive salary with merit-based opportunities for growth
- Flexible hybrid work model tailored to your schedule and lifestyle
- Generous vacation policy, including extended summer and winter breaks
- Early log-off on Fridays through our Empower Hours program
- 401(k) plan with employer matching
- Comprehensive medical, dental, and vision coverage, plus FSA options
- Paid parental leave benefits
- Commuter benefits
- Annual Growth Mindset stipend for books, events, or learning experiences
- Monthly technology reimbursement
Highwire
Highwire is a strategic marketing communications agency built at the intersection of innovation and industry.We help ambitious brands navigate complexity, lead markets, and grow with purpose. With integrated capabilities across strategic marketing communications, creative, and insights, we bring clarity where there’s noise – and influence where it matters most.Our team operates at the speed of change, delivering bold ideas and measurable impact across B2B tech, healthcare, cybersecurity, energy, financial services, and beyond.Whether you’re preparing for IPO, entering a new market, or reshaping your category, we’re the partner that helps you rise above.Highwire. Above all.
Salaries
Posted range
$175K/yr – $225K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
33 (18% of company)
Median Career Experience
8.5 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
7
People
Marketing Leadership
Funding
Last Raise
Private Equity, 4 years ago
Funding History
- Sep 2022Private Equity
Traffic Signals
Monthly Visitors
9.4K
Traffic Source Mix
Search
38.4%
Direct
41.9%
Referral
6.3%
Social
11.6%
Paid
1.5%
Headcount Trend
Current headcount: ~184