21 hrs ago
Senior Social Insights Analyst
Nobody
Washington, USA (Unknown)Full time$95K/yr – $115K/yr
Find marketing roles you could actually win
3 open roles+1 today
Find marketing roles you could actually win
3 open roles+1 today
Senior Social Insights Analyst
Washington, USA (Unknown)
$95K/yr – $115K/yrSenior Level4+ years expFull time
Posted 21 hrs ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the measurement and insights program across social, earned, and influencer activity, translating data into actionable client recommendations and clear, recurring reporting while leading client-facing storytelling and opportunity identification.
Job Description
Responsibilities
- Analyze organic social performance across platforms (X, Instagram, Facebook, TikTok, YouTube, LinkedIn, Reddit) to identify what's working, what isn't, and why.
- Evaluate paid media performance — ad spend efficiency, creative and messaging tests, audience targeting, and channel mix — and connect it to organic and earned results for a full-funnel view.
- Track earned media coverage, share of voice, sentiment, and narrative velocity to measure how client stories travel beyond owned channels.
- Examine behaviors within online communities — Reddit threads, comment sections, forums, and niche spaces — to understand how audiences talk, what they care about, and where clients have an authentic opportunity to engage and build brand reputation.
- Research and identify creators and influencers whose audiences, content, and credibility align with client goals, and support vetting and recommendation decks.
- Build and deliver recurring client reporting (weekly, monthly, quarterly) that pairs performance data with clear insight and recommended next steps.
- Develop and maintain performance benchmarks — by platform, content type, industry, and competitor set — so every metric is reported against meaningful context.
- Conduct competitive and category analyses to surface whitespace, emerging content trends, and shifts in audience behavior.
- Partner with Strategy and Activation teams to translate findings into content, channel, and investment recommendations.
- Lead measurement and intelligence workstreams across client engagements, owning projects from intake through final delivery.
Requirements
- 4-6 years of experience in social/digital analytics, media measurement, marketing insights, or social intelligence; agency, consultancy, or in-house insights experience is a plus.
- Hands-on fluency with native platform analytics (Meta Business Suite, TikTok Analytics, YouTube Studio, X/LinkedIn Analytics) and paid platforms (Meta Ads Manager, Google Ads, or equivalent).
- Experience with social listening and media monitoring tools (e.g., Sprinklr, Brandwatch, Sprout Social, Talkwalker, NewsWhip, Cision, Meltwater).
- Strong command of core metrics across organic, paid, and earned media — and the judgment to know which ones matter for a given objective.
- Proficiency in Excel/Google Sheets; experience with data visualization tools (Looker Studio, Tableau, or Power BI) preferred.
- Strong analytical judgment and the ability to move from observation to implication to recommendation without heavy direction.
- Clear, concise communication skills — you can turn a data export into a narrative an executive can act on.
- Experience presenting insights and recommendations directly to clients and senior stakeholders.
- Detail orientation and comfort managing recurring deliverables across multiple clients and deadlines.
- A bias for action — you move quickly from question to analysis to recommendation, flag opportunities without waiting to be asked, and would rather ship a strong insight today than a perfect one next week.
Benefits
- Health, dental, and vision coverage
- 401(k) with employer match up to 4%
- Paid parental leave for birthing and non-birthing parents
- 20 PTO days per year
- Quarterly health days
Nobody
NOBODY believes agencies should stand behind their work, not in front of it. We strive to put our clients’ brands above our own, developing brand strategies, media campaigns, and social content that drive real-world returns in the marketplace.
Traffic Signals
Monthly Visitors
531
Traffic Source Mix
Search
33.6%
Direct
41.8%
Referral
12.7%
Social
9.6%
Paid
1.3%
Headcount Trend
Current headcount: ~271
Marketing Team
Median Tenure
11.6 years
Marketing Roles Posted (Last 30 Days)
2
