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993 marketing jobs

4 months ago

Senior Vice President, Social & Influencer Strategy

Weber Shandwick

Boston, MA (On-site)Full time$171K/yr – $235K/yr

4 months ago

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Senior Influencer Marketing Manager - AAA Games

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4 months ago

Influencer Manager, Influencer | TikTok Shop

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Weber Shandwick

Senior Vice President, Social & Influencer Strategy

Boston, MA (On-site)

$171K/yr – $235K/yrSenior Level12+ years expFull time

Posted 4 months ago

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Job Summary

Drive senior healthcare social and influencer programs for regulated brands, leading multi-channel, compliant campaigns with cross-functional teams.

Must-have: 12–15+ years in digital/social with strong healthcare experience
Standout: Led large, integrated programs across earned, paid, and creative teams
Standout: Expertise in patient/HCP influencer engagement and regulatory compliance

Job Description

Responsibilities

Serve as a senior strategic lead and trusted advisor across key client relationships, providing high-level counsel on social, digital, and influencer strategies within a regulated healthcare landscape
Guide clients and internal teams through the complexities of healthcare communications, balancing innovation with compliance, and proactively identifying risks and opportunities
Lead the development of integrated, insight-driven social and influencer strategies that align with broader brand and business objectives
Oversee the end-to-end execution of large-scale, multi-channel programs – from strategic planning through implementation and measurement – ensuring excellence at every stage
Drive the evolution of influencer strategy, including patient, caregiver, and HCP engagement, with oversight of identification, vetting, contracting, content development, and performance evaluation
Shape and refine strategic narratives through compelling briefs, presentations, and storytelling that resonate with both clients and cross-functional partners
Partner closely with cross-functional teams (earned, paid, creative, analytics, medical/legal/regulatory) to ensure seamless integration and execution
Act as a senior escalation point, navigating complex client dynamics and ensuring alignment across stakeholders
Lead, mentor, and inspire multidisciplinary teams – while fostering a culture of collaboration, accountability, and continuous growth
Oversee financial management, including scope development, resource allocation, and ensuring programs are delivered on time and within budget

Requirements

12–15+ years of experience in digital, social media, and/or digital PR, with significant healthcare experience strongly preferred
Demonstrated expertise providing senior-level strategic counsel to clients, including navigating complex, highly regulated environments
Deep understanding of social media ecosystems, influencer strategy, and the evolving digital landscape, with a strong point of view on where the industry is heading
Proven ability to lead large, integrated teams and manage complex programs with multiple workstreams
Strong experience with patient and HCP influencer engagement, including an understanding of compliance considerations and best practices
Exceptional communication and storytelling skills, with the ability to translate complex ideas into clear, compelling narratives
Experience collaborating across disciplines, including media, creative, analytics, and medical/legal/regulatory teams
Strong business acumen, including experience managing scopes of work, budgets, and resource planning
Ability to synthesize data and insights into actionable recommendations that drive strategy and performance
Demonstrated ability to operate effectively in a fast-paced environment, managing multiple priorities while maintaining a high standard of excellence

Weber Shandwick

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’s A-List in 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 225 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured.  Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the strategic communications and consulting network. For more information, visit https://www.webershandwick.com/. Social Media Community Guidelines: http://bit.ly/wssocialterms

Founded in 2001

New York, NY, US

4.4K employees (1,170 in marketing)

www.webershandwick.com

Traffic Signals

Monthly Visitors

74.1K

Traffic Source Mix

36%

Direct

46.1%

Referral

5.6%

Social

11.7%

Paid

0.4%

Headcount Trend

Current headcount: ~4.4K

Marketing Team

Marketing Team Size

882 (20% of company)

Median Career Experience

14 years

Median Tenure

7 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Anisha Ahluwalia

Global Chief Marketing Officer

At the company for 10 years 5 months

Caren Oppenheim

Senior Vice President, Brand Content Strategy

At the company for 4 years 1 month

Hee Suk Ko

Vice President, Business Marketing

At the company for 9 years 7 months

Dov Hoffman

Vice President, B2B Marketing

At the company for 3 years 11 months

Recent News

Weber Shandwick elevates Shashikant Someshwar to CEO

Sep 30, 2025 • Social Samosa

WPP Names Frohlich Chief Marketing & Corporate Affairs Officer

Sep 12, 2025 • Media Post

TRESemmé Takes Over New York's Biggest Week of Fashion for 19th Year in a Row

Sep 12, 2025 • PR Newswire

Responsibilities

Serve as a senior strategic lead and trusted advisor across key client relationships, providing high-level counsel on social, digital, and influencer strategies within a regulated healthcare landscape
Guide clients and internal teams through the complexities of healthcare communications, balancing innovation with compliance, and proactively identifying risks and opportunities
Lead the development of integrated, insight-driven social and influencer strategies that align with broader brand and business objectives
Oversee the end-to-end execution of large-scale, multi-channel programs – from strategic planning through implementation and measurement – ensuring excellence at every stage
Drive the evolution of influencer strategy, including patient, caregiver, and HCP engagement, with oversight of identification, vetting, contracting, content development, and performance evaluation
Shape and refine strategic narratives through compelling briefs, presentations, and storytelling that resonate with both clients and cross-functional partners
Partner closely with cross-functional teams (earned, paid, creative, analytics, medical/legal/regulatory) to ensure seamless integration and execution
Act as a senior escalation point, navigating complex client dynamics and ensuring alignment across stakeholders
Lead, mentor, and inspire multidisciplinary teams – while fostering a culture of collaboration, accountability, and continuous growth
Oversee financial management, including scope development, resource allocation, and ensuring programs are delivered on time and within budget

Requirements

12–15+ years of experience in digital, social media, and/or digital PR, with significant healthcare experience strongly preferred
Demonstrated expertise providing senior-level strategic counsel to clients, including navigating complex, highly regulated environments
Deep understanding of social media ecosystems, influencer strategy, and the evolving digital landscape, with a strong point of view on where the industry is heading
Proven ability to lead large, integrated teams and manage complex programs with multiple workstreams
Strong experience with patient and HCP influencer engagement, including an understanding of compliance considerations and best practices
Exceptional communication and storytelling skills, with the ability to translate complex ideas into clear, compelling narratives
Experience collaborating across disciplines, including media, creative, analytics, and medical/legal/regulatory teams
Strong business acumen, including experience managing scopes of work, budgets, and resource planning
Ability to synthesize data and insights into actionable recommendations that drive strategy and performance
Demonstrated ability to operate effectively in a fast-paced environment, managing multiple priorities while maintaining a high standard of excellence