6 days ago
Influencer Strategist (Contract)
SoFi
San Francisco, CA (Remote)Contract$43/hr – $56/hr
Marketing jobs
4 marketing jobs
Influencer Strategist (Contract)
San Francisco, CA (Remote)
$43/hr – $56/hrMid Level3+ years expContract
Posted 6 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and drive influencer campaigns end-to-end, from strategy and talent sourcing to briefing, approvals, performance reporting, and asset development in collaboration with brand, product, and media teams.
- Lead talent sourcing and contract management
- Coordinate events, travel, and hosting with partners
- Measure impact and apply learnings to future campaigns
Job Description
Responsibilities
- Execute influencer campaign plans in partnership with brand and product teams, contributing to the campaign approach
- Source, evaluate, and pitch influencer talent, ensuring influencers meet brand guidelines and deliver on campaign objectives
- Develop influencer briefing materials that lead to compelling, ownable content
- Support contracts and content approval in partnership with SoFi Legal and Compliance, ensuring content adheres to regulatory guidelines
- Track influencer campaign performance, build campaign reporting, apply learnings to future campaigns
- Partner with media and performance teams to develop influencer assets for paid social channels
- Support influencer and talent hosting at key SoFi events, ensuring partners have a seamless experience
- Coordinate travel logistics and booking for influencers/talent as needed
Requirements
- Undergrad degree
- 3+ years of experience in marketing, preferably in social media and influencer marketing
- Understanding of social channels (existing and emerging), influencer/creator marketplace
- Experience managing and contracting influencer talent
- Uses AI to move faster across ideation, content, audience insights, and testing.
- Experience with affiliate marketing and Impact affiliate platform is a plus
- Strategic thinker who thrives in a fast-paced environment
- Strong writing and communication skills
- Strong analytical skills
- Strong EQ and ability to assess nuance in conversations and react accordingly
Benefits
- To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi
3.6 Glassdoor
SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more. CFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. SoFi MoneyTM is offered through SoFi Securities LLC, member FINRA/SIPC.
Founded in 2011
San Francisco, California, USA
5.8K employees (454 in marketing)
61% recommend to a friend
76% CEO approval
Traffic Signals
Monthly Visitors
22.6M
Monthly Google Ads Budget
$20.7M
Traffic Source Mix
Search
26.6%
Direct
68.9%
Referral
3.1%
Social
0.6%
Paid
0.7%
Headcount Trend
Current headcount: ~5.8K
Marketing Team
Marketing Team Size
280 (5% of company)
Median Career Experience
13 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Alyssa Ahkuoi
Executive Assistant to Chief Marketing Officer
At the company for 2 years
Lauren Stafford Webb
Chief Marketing Officer
At the company for 7 years 2 months
Jean-Michel Hoffman
Vice President, SoFi Brand
At the company for 8 years 6 months
Matthew Labouvie
VP, Head of Affiliate Marketing
At the company for 3 years 1 month
Funding
Total Funding
$12.3B
Last Raise
$1.5B
Post IPO Equity, 3 months ago
Funding History
- Dec 2025Post IPO Equity • $1.5B
- Jul 2025Post IPO Equity • $1.5B
- Apr 2025Post IPO Debt • $3.2B