6 days ago
Director, Influencer Strategy
Acceleration Partners
Boston, MA (Remote)$110K/yr – $130K/yr
Director, Influencer Strategy
Boston, MA (Remote)
$110K/yr – $130K/yrDirector/Executive7+ years exp
Posted 6 days ago
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Job Summary
Owns strategy-led influencer programs from opportunity to delivery, shaping creator strategy, industry insights, and client upsell opportunities.
- Lead building influencer strategies for proposals and RFPs
- Align strategy with delivery, budget, and scope
- Present to clients and support expansion opportunities
Job Description
Responsibilities
- STRATEGY-LED SALES ENABLEMENT: Partners with the sales and delivery teams from the moment an opportunity comes in. Based on the prospect’s needs and goals, the Strategist owns building a credible, well-reasoned influencer strategy for proposals and RFPs. The Strategist will use thought-leadership and industry insights to define the appropriate creator strategy and the program’s direction – including audience insights, competitive analysis, creative positioning, influencer archetype creation, messaging frameworks, and platform recommendations. Works with delivery to ensure what is proposed is grounded in what can be delivered, budget, and scope. Joins pitch meetings alongside the sales lead and client services point person to speak to the strategy with authority and expertise. Answer client questions thoughtfully, showcasing a deep knowledge of the influencer space, examples of competitive programs, and creator best practices.
- PROGRAM STRATEGY & INDUSTRY INTELLIGENCE: Define the strategy for robust, in-depth influencer programs grounded in industry research and competitive intelligence. Stays current on what brands across categories are doing in the influencer and affiliate space, tracking trends, emerging platforms, and talent ecosystems. Supports program launches and provides the strategic foundation that the delivery team executes against.
- INDUSTRY LEADING REPORTING: Adds narrative and strategic context to reporting, connecting the dots between the strategy sold, the execution delivered, performance results, and forward-looking recommendations. Right now reporting is data-driven but lacks the strategic thread that ties it together. This role closes that gap and creates upsell opportunities in the process.
- ONGOING CLIENT SUPPORT & UPSELL: Plugs in throughout the client lifecycle to provide strategic recommendations, industry thought-leadership, and pitching the strategy for expansion opportunities. Presents to clients alongside the delivery team on specialized program recommendations, optimizations, or expansions. Work on a diverse portfolio of brands, serving as a partner and resource to the delivery team and clients.
- AP MARKETING & EXTERNAL PRESENCE: Contributes to AP’s external marketing through internal and external thought leadership. Opportunity to be featured in AP’s marketing efforts such as speaking at or attending conferences on influencer strategy topics. Helps build AP’s profile and credibility in the influencer space and inspire clients to believe in our strategic capabilities and knowledge base.
Requirements
- 7+ years of experience in influencer marketing, with meaningful exposure to strategy, program buildout, or new business
- Demonstrated ability to build and present influencer strategies in a business development or client-facing context
- Deep knowledge of the influencer and creator ecosystem across platforms including Instagram, TikTok, YouTube, Substack, and emerging channels
- Working knowledge of affiliate marketing is a plus; willingness to learn is required
- Strong written and verbal communication skills; able to produce client-ready materials independently
- Ability to synthesize and visualize information effectively independently or in collaboration with Design
- Experience presenting to senior clients or speaking externally preferred
- Bachelors degree required
- Ability to travel as needed for client meetings, team gatherings, and industry conferences
Benefits
- 100% remote work for everyone
- Group medical, dental, and vision coverage insurance (with opt-out benefits)
- 401K with matching
- Open Paid Time Off
- Summer & Holiday Wellness Breaks in July and December
- Volunteer and Birthday Time Off
- Focus Fridays
- Paid Parental Leave Benefits
- Wellness, Technology & Education Allowances
- Paid sabbatical leaves, donation matching, and more!!
Acceleration Partners
3.9 Glassdoor
Acceleration Partners is the world’s largest and first-to-market Partnership and Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients. Managing clients in 40+ countries, their global team of 300+ focuses on data-driven strategies that help connect brands to the right consumers through performance partnerships, traditional affiliate, influencer, performance PR, content and B2B partnership marketing. Serving over 200 brands with household names like Amazon, Target, Google, Warby Parker, Crocs, Reebok (to name a few) their diversified staff is creating what’s next in the industry by building balanced portfolios of high-performing partnerships. As the only truly integrated global partnerships agency, Acceleration Partners prides themselves on being on the cutting edge of new industry developments, and leveraging their proven expertise to bring unique solutions to the most complex challenges for brands who aim for growth.
Founded in 2007
Boston, MA, US
296 employees (63 in marketing)
74% recommend to a friend
81% CEO approval
Traffic Signals
Monthly Visitors
42.9K
Monthly Google Ads Budget
$94.2K
Traffic Source Mix
Search
37.5%
Direct
45.3%
Referral
11.8%
Social
4%
Paid
1.2%
Headcount Trend
Current headcount: ~305
Marketing Team
Marketing Team Size
59 (19% of company)
Median Career Experience
10 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
3
People
Marketing Leadership
Nazli Kfoury
Vice President, Global Marketing
At the company for 3 years
Roksanna Hulyk
Account Director, Influencer Marketing
At the company for 2 years 11 months
Courtney Rieker
Director, Influencer Brand Manager
At the company for 5 years 5 months
Cali Geyer
Senior Affiliate Marketing Manager
At the company for 2 years
Funding
Last Raise
Private Equity, 5 years ago
Funding History
- Dec 2020Private Equity