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4 marketing jobs

NewRocket logo
4 weeks ago

Industry Marketing Campaigns Manager

NewRocket

USA (Remote)Full time
RRD logo
4 weeks ago

Industry Marketing Manager

RRD

Warrenville, IL (Remote)Full time$92K/yr – $147K/yr
RR Donnelley logo
4 weeks ago

Industry Marketing Manager

RR Donnelley

Warrenville, IL (Remote)Full time$92K/yr – $147K/yr
Charles River Laboratories logo
4 months ago

Global Segment Marketing Manager - Pharma & Biotech (REMOTE)

Charles River Laboratories

Wilmington, MA (Remote)Full time$95K/yr – $120K/yr

All marketing roles in the US with a remote work arrangement

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4 jobs
NewRocket logo

Industry Marketing Campaigns Manager

NewRocket

USA (Remote)

In-houseFull-timeSenior level5+ years exp.
4 weeks ago
RRD logo

Industry Marketing Manager

RRD

Warrenville, IL (Remote)

$92K/yr - $147K/yrIn-houseFull-timeMid level5+ years exp.
4 weeks ago
RR Donnelley logo

Industry Marketing Manager

RR Donnelley

Warrenville, IL (Remote)

$92K/yr - $147K/yrAgencyFull-timeMid level5+ years exp.
4 weeks ago
Charles River Laboratories logo

Global Segment Marketing Manager - Pharma & Biotech (REMOTE)

Charles River Laboratories

Wilmington, MA (Remote)

$95K/yr - $120K/yrIn-houseFull-timeSenior level5+ years exp.
4 months ago
NewRocket logo
NewRocket

Industry Marketing Campaigns Manager

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own industry focused demand and pipeline acceleration for Banking and Financial Services, Technology, and Telecom with end to end campaign orchestration and AI powered content at scale.

  • Campaign ownership: integrated, full funnel plans aligned to vertical priorities and pipeline targets.
  • Audience and messaging: industry personas, briefs, and assets built with sales and client partner input.
  • Demand and tools: ABM programs, intent signals, CRM/MA attribution, and AI assisted optimization.

Job Description

Responsibilities

  • Campaign strategy and execution
  • Develop and own industry-specific integrated campaign plans for Banking, Financial Services, Technology, and Telecom verticals, aligned to business priorities and pipeline targets.
  • Design full-funnel campaigns, from awareness and thought leadership through to lead capture and MQL handoff , across digital, email, events, paid media, and ABM channels.
  • Build campaign briefs, messaging frameworks, and audience segmentation strategies tailored to each industry's buyer personas and pain points.
  • Manage campaign calendars, budget, and execution timelines end-to-end, coordinating across internal teams and external vendors.
  • Leverage AI tools throughout the campaign lifecycle to accelerate development — using AI for initial brief generation, messaging drafts, content personalization at scale, A/B test variant creation, and post-campaign performance summarization.
  • Cross-functional collaboration
  • Partner closely with industry-aligned Client Partners and sales teams to ensure campaign messaging reflects real buyer conversations and supports pipeline acceleration.
  • Serve as the marketing point of contact for Banking, Financial Services, Technology, and Telecom go-to-market initiatives, participating in sales planning meetings and strategic account reviews.
  • Collaborate with the broader Marketing team (Content, Digital, Events), and Partner Marketing teams to develop campaign assets, including ABM plays, industry landing pages, event sponsorships, and thought leadership content.
  • Work with the ServiceNow Partner Marketing ecosystem to co-develop and co-fund campaign programs where applicable.
  • Demand generation and pipeline contribution
  • Drive measurable top-of-funnel demand across target industries, with clear KPIs tied to MQLs, pipeline influenced, and campaign ROI.
  • Build and manage ABM programs targeting named accounts within strategic verticals, including Tier 1 financial institutions, major carriers, and enterprise technology companies.
  • Leverage intent data, firmographic signals, and sales intelligence to identify in-market buyers and prioritize campaign targeting.
  • Partner with Marketing Operations to ensure proper campaign tracking, attribution, and reporting in CRM and marketing automation platforms.
  • Industry insights and messaging
  • Develop deep fluency in the regulatory, technology, and competitive landscape facing Banking, Financial Services, Technology, and Telecom enterprises, and translate those insights into compelling campaign narratives.
  • Create and maintain industry messaging guides and competitive positioning assets for use by sales teams and Client Partners.
  • Identify key industry events, analyst communities, and media channels to build NewRocket's voice and presence in each vertical.
NewRocket logo

NewRocket

3.4 Glassdoor

NewRocket is the AI-first Elite partner that activates real value on ServiceNow. As a trusted advisor to enterprise leaders, NewRocket combines industry expertise, human-centered design, and enterprise-grade AI to help organizations navigate change and scale with confidence. With two decades of experience guiding clients to realize the full potential of the ServiceNow AI Platform, NewRocket is among the largest pure-play ServiceNow partners, uniquely focused on enabling enterprises to adopt AI they trust to deliver lasing business value.

Founded in 2016
Vista, California, USA
498 employees (19 in marketing)
www.newrocket.com
59% recommend to a friend

Traffic Signals

Monthly Visitors
16.1K
Traffic Source Mix
Search
30.1%
Direct
50.6%
Referral
10.4%
Social
7.3%
Paid
1.3%

Headcount Trend

Current headcount: ~498

Marketing Team

Marketing Team Size
9 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

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