Responsibilities

• Owns the New Verticals merchant and ads marketing strategy end to end, reporting into the Merchant & Ads Integrated Marketing Director.
• Responsible for the creation and deployment of New Verticals merchant marketing playbooks across co marketing, promotions, and ads.
• Responsible for the creation and deployment of the New Verticals sell in strategy and associated sell in materials for adoption by local teams.
• Supports local marketing teams with key enterprise merchant relationships at the global level, and supports local New Verticals marketing initiatives.
• Ads & Monetization Strategy
• Own the New Verticals specific ads and monetization strategy across owned and external surfaces, feeding into the global monetization strategy.
• Lead pricing, packaging, and investment decisions for merchant advertising in your category, in partnership with Commercial and Finance.
• Category Playbook: New Verticals
• Own and evolve the New Verticals merchant marketing playbook, setting how co marketing, promotions, and advertising work for grocery and retail merchants globally.
• Lead change initiatives that improve how New Verticals merchant marketing works, bringing Local Integrated Marketing and Functional Marketing along with you.

Requirements

• 7+ years of marketing experience, ideally including merchant marketing, retail media, ads, or category marketing in a consumer or marketplace business.
• Track record of owning the marketing strategy for an entire team or category, and resolving complex delivery challenges that span multiple teams or functions.
• Experience managing people, and comfortable managing other people managers as your team grows.
• Strong commercial acumen, seen as a go to expert for merchant or ads marketing, using business and financial data to make sound decisions in ambiguous situations.
• Confident communicator, able to present complex ideas to large groups and flex your style for directors and department leadership.
• Skilled at establishing and owning cross functional partnerships, using relationships and creative thinking to work through conflict.
• Proven ability to lead change initiatives that improve how a team or category works, bringing others along with you.
• Excellent written and verbal communication skills, with the ability to synthesise complex, cross functional inputs into a clear plan and narrative.