3 weeks ago
Head of Marketing, Motley Fool Asset Management
The Motley Fool
Alexandria, VA (Remote)Full time$140K/yr – $165K/yr
Marketing jobs
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Find marketing roles you could actually win
2 open roles0
Find marketing roles you could actually win
2 open roles0
Head of Marketing, Motley Fool Asset Management
Alexandria, VA (Remote)
$140K/yr – $165K/yrSenior Level6+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the multi-channel marketing engine for ETF and investment-management audiences with a strong focus on compliance, calendar discipline, and partnerships that expand reach to retail investors and advisors.
- Own a comprehensive multi-channel program and calendar that ties campaigns to KPIs and compliance windows.
- Build and manage partnerships with distribution partners, platforms, and listing exchanges to expand reach.
- Lead AI-enabled content and automation to accelerate drafts, while keeping editorial and regulatory standards intact.
Job Description
Responsibilities
- Develop and evolve the firm's marketing strategy across retail investor and professional advisor/RIA audiences, translating business goals into actionable plans with clear timelines and KPIs
- Build and maintain a firm-wide marketing calendar covering campaigns, email sends, collateral deadlines, advisor calls, and compliance review windows — proactively briefing distribution teams ahead of investor communications
- Identify and launch marketing partnerships with distribution partners, content platforms, and listing exchanges
- Own a comprehensive multi-channel program spanning email, digital advertising, social media, webinars, events, pitchbooks, and content marketing
- Coordinate conferences, industry events, and quarterly advisor calls — managing logistics, messaging, and materials
- Oversee PR efforts with external agency partners; support podcasting initiatives and direct response programs for retail investors
- Own the end-to-end collateral workflow — from briefing through design, copywriting, L&C review, Red Oak submission, and distribution
- Serve as the firm's QC gatekeeper: review all materials with rigorous attention to data accuracy, language consistency, and regulatory compliance before publication
- Run the automated collateral production process; maintain a version-controlled collateral library; manage the Morgan Stanley 4U platform
- Publish fund data quarterly to eVestment, Wilshire, and other distribution databases; monitor the firm website for accuracy and freshness
Requirements
- 6–10 years of financial services marketing experience, with meaningful time in ETF or investment management
- Deep understanding of retail investor and advisor/RIA audiences and the regulated marketing environment
- Hands-on multi-channel campaign management; strong project management and prioritization skills
- Excellent written communication and meticulous attention to detail; low ego, high accountability
- Bachelor's degree in Marketing, Business, Finance, or related field
Nice to Have
- Experience with eVestment, Wilshire, Red Oak, and the Morgan Stanley 4U platform
- Background in marketing automation, PR, podcasting, or event management in financial services
Benefits
- Flexible, remote work environment (*see our open states above)
- No “vacation policy” (not to be confused with a “No vacation” policy)
- Generous fully-paid parental leave
- $1,000 annually to invest in stocks of your choice
- Super low premiums for medical, dental, and vision coverage
- Comprehensive compensation package, including company equity
The Motley Fool
3.4 Glassdoor
The Motley Fool’s name comes from William Shakespeare’s play “As You Like It”. The court jester, known as the Fool, could speak the truth to the king and queen without having his head lopped off. The Fools of yore entertained the court with humor that instructed as it amused. More importantly, the Fool was never afraid to question conventional wisdom. In the same way, we aim to speak the truth about money and investing...and to make financial guidance accessible to people of all backgrounds and experience levels.At The Motley Fool, our purpose is to make the world smarter, happier, and richer. We help millions of people around the world achieve their financial goals every day. We believe in treating every dollar as an investment in the future you want to create. We believe that investing in great businesses, for the long term, is the most effective path to wealth. The Motley Fool provides free and premium investment guidance to millions of individual investors around the world on Fool.com through:- Premium membership services that provide stock recommendations, detailed analysis of companies, model portfolios, live streaming video during market hours, and more.- Free market news and commentary with hundreds of new articles published each week.- Member-only tools and programming for building your ideal portfolio, tracking your performance, and monitoring companies of interest.
Founded in 1993
Alexandria, Virginia, USA
591 employees (200 in marketing)
46% recommend to a friend
46% CEO approval
Traffic Signals
Monthly Visitors
17.7M
Monthly Google Ads Budget
$2.1M
Traffic Source Mix
Search
47.1%
Direct
45.3%
Referral
6.7%
Social
0.3%
Paid
0.6%
Headcount Trend
Current headcount: ~591
Marketing Team
Marketing Team Size
186 (31% of company)
Median Career Experience
13 years
Median Tenure
8.1 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Michael Douglass
VP of Marketing
At the company for 12 years 7 months
Brooklyn Sprunger
Head of SEO & Evergreen Content, Motley Fool Money
At the company for 5 years
Kelley Brennan
Member Marketing, Director of Strategy
At the company for 4 years 10 months
Hope Nelson
Director of Product and Marketing, Fool Canada
At the company for 22 years 1 month
Funding
Total Funding
$25.7M
Last Raise
$25M
Private Equity, 16 years ago
Funding History
- Nov 2009Private Equity • $25M
- Jul 2000Seed • $700K