5 days ago
Head of Lifecycle & Brand Marketing
OppFi
Chicago, IL (Remote)Full time$148K/yr – $222K/yr
Head of Lifecycle & Brand Marketing
Chicago, IL (Remote)
$148K/yr – $222K/yrSenior Level10+ years expFull time
Posted 5 days ago
Job Summary
Own and lead OppFi's Lifecycle Marketing strategy across channels, driving customer conversion, retention, and lifecycle KPIs while building and mentoring a high-performing team and aligning brand, product, and data insights.
- Own lifecycle KPIs and campaign roadmap across Braze and channels
- Build and scale a 4+ person Lifecycle Marketing/MarTech team
Job Description
Responsibilities
- Develop Communication Strategies to increase customer conversion at every touchpoint; new loan originations and customer repayment are primary focal points.
- Drive the overall Communications Strategy and the roadmap that delivers it - including key channels like Email, SMS, and Website, acting as the primary strategic owner of our Braze platform architecture.
- Partner with Data to understand customer progression, develop meaningful cohorts, identify where customers fall out of the lifecycle, and uncover the behaviors and interventions that drive greater customer value.
- Lead the communications strategy for operations and transactions related communications including payments, servicing, and collections.
- Partner with Product leaders to integrate the intelligence of smart marketing with seamless technology to deliver product marketing experiences that surprise and delight.
- Own lifecycle KPI’s and understand how these metrics relate to the greater business; escalate metrics to Senior Leadership on a regular cadence.
- Define and own brand and creative standards, voice, and tone across product lines and collaborate with channel leads to implement.
- Represent brand and creative in executive leadership forums and shape company wide go-to-market strategy.
- Apply consumer insights and business intelligence to develop and refine customer design targets, brand positioning and brand identity (including logo, tone of voice, visual identity, etc.) and integrate these brand guidelines seamlessly into all lifecycle campaigns for the OppFi product.
- Run an insights-first mentality where customer NPS, competitive intel, and qualitative insights provide a regular pulse on the OppFi customer experience.
Requirements
- 10+ years of marketing experience with a focus in customer marketing
- 6+ years inspiring, managing, and coaching people and teams.
- FinTech experience and knowledge of working in a highly regulated environment
- The ability to break down complex problems, navigate white space and prioritize multiple initiatives to deliver a strategic roadmaps that meets and exceeds KPI’s
- A knack for brand: tone, voice, look, and feel - you are the brand expert at OppFi and can provide concise creative solutions and feedback
- The ability to collaborate within cross functional teams and build strong relationships across many functional areas within the organization.
- Outstanding communication skills and the ability to connect, resonate, and establish credibility with stakeholders to effectively set and maintain priorities.
- The ability to identify industry trends and best practices.
- Experience delivering marketing via CRM, specifically the Braze Platform
- Familiarity with leading Design, Prototyping, Project, Program Management and Development lifecycle tools such as Figma, Monday, Jira, etc.
Benefits
- OppFi offers a flexible, remote environment, 401(k) matching program, and generous paid time off. Other benefits include medical, dental, and vision coverage, and tuition reimbursement. Additional benefits include DoorDash DashPass, Figo pet insurance, Rocket Lawyer, and access to LinkedIn Learning. OppFi also offers Fringe, a lifestyle benefits platform that allows employees to decide how to spend rewards from dozens of vendors like Uber, DoorDash, and UrbanSitter.
OppFi
3.0 Glassdoor
OppFi is a leading tech-enabled digital finance platform that works with banks to provide financial products and services for everyday Americans. Through a transparent and responsible platform, which includes financial inclusion and excellent customer experience, the Company supports consumers who are turned away by mainstream options to build better financial health.OppFi maintains an A+ rating from the Better Business Bureau (BBB), a 79 Net Promoter Score, and maintains a 4.5/5 star rating on Trustpilot with more than 5,000 reviews, making it one of the top customer-rated financial platforms online. OppFi also holds a 35% equity interest in Bitty Holdings, LLC (“Bitty”), a credit access company that offers revenue-based financing and other working capital solutions to small businesses. We have been an Inc. 5000 company for five straight years, a Deloitte’s Technology Fast 500TM, and the seventh fastest-growing company in Chicagoland in 2021 as measured by Crain’s Chicago Business based on five-year growth rate. Most recently, we were named one of Crain’s 2024 Fast 50 and Built In’s 2025 Best Places to Work in Chicago. To further our mission of facilitating credit access to everyday Americans, we’re looking for new talent to join our team of caring, innovative, and inclusive individuals who thrive in being immersed in diverse talents, expertise, perspectives, and backgrounds. Our business principles guide us and create an open and collaborative culture where we improve 1% every day, and the best ideas always win! We welcome individuals who want to make an impact in the financial system by facilitating credit access, expanding financial inclusion, promoting financial health, and delivering exceptional customer service. To learn more, visit our careers page: https://www.oppfi.com/careers/
Founded in 2012
Chicago, Illinois, USA
452 employees (8 in marketing)
0% recommend to a friend
0% CEO approval
Salaries
Posted range
$148K/yr – $222K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
8 (2% of company)
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$650M
Last Raise
$150M
Post IPO Debt
Funding History
- Oct 2025Post IPO Debt • $150M
- Jul 2023Post IPO Debt • $300M
- Dec 2022Post IPO Debt • $150M
Traffic Signals
Monthly Visitors
18K
Headcount Trend
Current headcount: ~455