3 months ago
Head, Influencer Marketing
San Diego Padres
San Diego, CA (Hybrid)Full time$100K/yr – $140K/yr
Find marketing roles you could actually win
2 open roles0
Find marketing roles you could actually win
2 open roles0
Head, Influencer Marketing
San Diego, CA (Hybrid)
$100K/yr – $140K/yrSenior Level5+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive influencer strategy and partnerships for the Padres to boost brand, fan engagement, and ROI.
- Must-have: minimum five years in influencer, brand, or entertainment marketing.
- Strong cross-functional collaboration and relationship management with Marketing, Operations, and senior leadership.
Job Description
Responsibilities
- Develop and lead the Padres’ influencer marketing strategy, aligning with broader Padres brand, fan engagement, special events and marketing goals
- Identify, recruit, and manage relationships with local, national, and global influencers across multiple content platforms
- Oversee the outreach, onboarding, and hosting of influencers at Petco Park, ensuring a premium and high touch ballpark experience
- Coordinate influencer visits, including game attendance, behind-the-scenes access, special events, and curated experiences
- Collaborate cross-functionally with Marketing, Communications, Social Media, Community Relations, Finest Collective, Baseball Operations, and Ballpark Operations departments
- Work collaboratively with players and baseball operations staff to facilitate influencer and player meet-and-greet opportunities when appropriate
- Serve as a primary Padres point of contact for influencers and content creators, building and maintaining professional, long-term relationships
- Track, analyze, and report on influencer campaign performance and ROI, providing insights and recommendations
- Ensure all influencer partnerships comply with MLB policies, legal guidelines, and Padres brand standards
- Manage influencer-related budgets, contractual obligations, and deliverables
Requirements
- Must be at least 18 years of age by the start of employment
- 4-year Bachelor’s Degree, preferably in Marketing, Advertising, Communications or closely related field
- Minimum five (5) years previous experience in influencer marketing, brand marketing, entertainment marketing or closely related field
- Able to work flexible hours including evenings, weekends, holidays and extended hours as required by the baseball schedule
- Able to travel as needed
- Minimum physical requirements: able to travel to and gain access to various areas of the ballpark for prolonged periods of time during games and events; able to lift and transport up to 25 pounds
- As a condition of employment, you must successfully complete all post-offer, pre-employment requirements, including but not limited to a background check
Preferred
- Fluently bilingual in English/Spanish a plus
- Experience working in sports, entertainment, or lifestyle brands a plus
- Strong knowledge of the San Diego market and existing relationships with San Diego-based influencers strongly preferred
- Comfortable interfacing with senior leadership and high-profile talent
Benefits
- Medical, Dental, Vision, 401(k) with employer match + automatic company Safe Harbor contribution, Basic Life Insurance (with option to purchase Supplemental Life Insurance), Pet Insurance, generous paid time off (PTO) and holiday program, paid employee parking, onsite barista service, employer provided game tickets to home games, onsite experiences, ballpark discounts on food and retail, work from home Fridays (off-season/road games), smart casual dress code and so much more! All benefits are subject to eligibility requirements and the terms of official plan documents which may be modified or amended at any given time.
San Diego Padres
The San Diego Padres are a Major League Baseball club, established in 1969. The Padres compete in the National League Western Division, playing home games at Petco Park, which opened in downtown San Diego in 2004. In its history, the club has won four division titles and two National League pennants, advancing to the World Series in 1984 and 1998. The Padres organization is committed to winning on the field, creating an exceptional fan experience at the ballpark and making a positive impact in the San Diego community. The latter of the three is accomplished through the Padres Foundation for Children, a community asset inspired to make a difference in the areas of, LIVE (Children’s Health), LEARN (Education), PLAY (Youth Baseball/Softball and Youth Fitness) and SERVE (Supporting Law Enforcement and Military Communities). For more information, visit www.padres.com, follow the Padres on Twitter (@Padres) and like us on Facebook (www.facebook.com/padres).Find a listing of available jobs at http://sandiego.padres.mlb.com/mlb/help/jobs.jsp?c_id=sd The San Diego Padres are an Equal Opportunity Employer.
Traffic Signals
Monthly Visitors
3.8K
Monthly Google Ads Budget
$144K
Traffic Source Mix
Search
32.4%
Direct
41.9%
Referral
12.7%
Social
10%
Paid
1.9%
Headcount Trend
Current headcount: ~1.1K
Marketing Team
Marketing Team Size
103 (9% of company)