6 months ago
Director, Head of Growth
PLACE
USA (Remote)Full time$110K/yr – $125K/yr
Director, Head of Growth
USA (Remote)
$110K/yr – $125K/yrDirector/Executive5+ years expFull time
Posted 6 months ago
Job Summary
This role leads demand generation for enterprise mortgage lenders, owning channels, ABM, events, and website growth. It emphasizes data-driven optimization, cross-functional partnership, and experimentation across inbound and paid strategies. The role focuses on turning inbound and ABM activity into qualified pipeline while collaborating with sales and leadership.
Job Description
Responsibilities
- Own and operate entire demand generation engine, with a primary focus on high-quality inbound pipeline for enterprise mortgage lenders
- Plan, execute, and optimize all customer acquisition channels (SEO/GEO, SEM, paid social, AI-driven campaigns, and events) within a disciplined budget
- Lead and scale account-based marketing (ABM) strategy to generate qualified pipeline from key large enterprise and mid-market accounts within lending segments, in close alignment with sales and customer success.
- Drive day-to-day campaign execution and funnel performance from audience to impression to MQL to opportunity to revenue, using tools such as 6sense, Demandbase, Hubspot and Pardot to deploy targeted content, orchestrate multi-channel outreach, and measure engagement across account lists.
- Be accountable for pipeline creation, conversion rates, CAC efficiency, and ROI, with clear reporting communications to sales and executive leadership
- Partner closely with sales to align on ICPs, targeting, messaging, and campaign performance
- Lead event strategy end-to-end, treating events as pipeline engines, from partner management and booth design to budget ownership, pre-event outreach, and coordinated execution with Sales, Customer Success and Product.
- Own the website as a growth asset: testing, optimizing, and improving conversion across the full funnel
- Work closely with content and creative partners to develop assets that actually move pipeline, not just awareness
- Drive marketing influence and pipeline acceleration playbooks for key strategic accounts in core verticals (IMBs, credit unions and banks).
Requirements
- At least 5-7 years of hands-on demand generation / performance marketing experience in B2B SaaS, with meaningful account-based marketing experience
- Proven success driving inbound-led pipeline at scale with tight budgets and clear ROI expectations
- Demonstrated experience running and optimizing SEO/GEO, SEM, paid social (especially LinkedIn), and conversion funnels
- Strong command of analytics and attribution. You know how to measure what matters and ignore vanity metrics
- Experience with marketing automation and CRMs specifically Salesforce/Pardot
- Comfort experimenting with new acquisition and distribution models (e.g., GEO, AI-assisted content, automation, personalization) and quickly separating signal from noise
- High business IQ: You understand how marketing connects to revenue, sales motion, and company strategy. Ability to leverage AI and automation tools to move faster and operate more efficiently as a small, high-impact team
- A scrappy, owner mindset: comfortable being the person who does the work, not just directs it
- Strong design and messaging taste, even if you’re not a designer by trade
- Excellent cross-functional partner who builds trust quickly with sales, product, and leadership
- Motivation to grow into broader marketing ownership over time as the business scales
Preferred
- At least 5-7 years of hands-on demand generation / performance marketing experience in B2B SaaS, with meaningful account-based marketing experience
- Proven success driving inbound-led pipeline at scale with tight budgets and clear ROI expectations
- Demonstrated experience running and optimizing SEO/GEO, SEM, paid social (especially LinkedIn), and conversion funnels
- Strong command of analytics and attribution. You know how to measure what matters and ignore vanity metrics
- Experience with marketing automation and CRMs specifically Salesforce/Pardot
- Comfort experimenting with new acquisition and distribution models (e.g., GEO, AI-assisted content, automation, personalization) and quickly separating signal from noise
- High business IQ: You understand how marketing connects to revenue, sales motion, and company strategy. Ability to leverage AI and automation tools to move faster and operate more efficiently as a small, high-impact team
- A scrappy, owner mindset: comfortable being the person who does the work, not just directs it
- Strong design and messaging taste, even if you’re not a designer by trade
- Excellent cross-functional partner who builds trust quickly with sales, product, and leadership
- Motivation to grow into broader marketing ownership over time as the business scales
Benefits
- 401(k)
- Dental insurance
- Employee assistance program
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
PLACE
3.6 Glassdoor
PLACE is an end-to-end technology and business services platform designed to simplify the real estate lifecycle for both consumers and their real estate agents. We partner exclusively with leading real estate teams, regardless of brokerage, in 100+ locations across the United States and Canada. Some of the nation’s top producing real estate teams choose to partner with PLACE because, unlike many of the other tech companies in our industry, we feel cutting-edge proptech should support the hardest working agents instead of eliminating them. At the forefront of our business is a consumer services model that takes the guesswork out of real estate. Clients of PLACE-powered agents will have access to a one-stop shop that streamlines the traditionally complicated process of buying, selling, maintaining, and investing in properties. Our upcoming products include in-house mortgage brokers, title and escrow services, an insurance portal, and a home improvement network referral system, among other exciting initiatives. In addition, PLACE’s proprietary technology and business services platform helps agents offload up to 75% of their operations tasks so they can focus on being a key advisor to their clients. PLACE partners value relationships over transactions because we take care of team accounting, bookkeeping, human resources, in-house legal, design and marketing, talent acquisition, business training and coaching. Agents within PLACE-powered teams have access to employee-like benefits that are notoriously unavailable to Realtors, even at the highest production levels. Our industry is changing and we want to bring the best candidates along for the ride. We are actively recruiting for new PLACE partners, open positions within our headquarters team, and on behalf of existing PLACE partners across the US. If you want to contribute to changing the real estate transaction and homeownership process for the better, join us today.
Salaries
Posted range
$110K/yr – $125K/yr
Taken straight from the job posting.
Funding
Total Funding
$100M
Last Raise
$100M
Series A, 4 years ago
Funding History
- Nov 2021Series A • $100M