Marketing Manager
William Morgan Group
Northampton, North Northamptonshire, UK (On-site)
£43K/yr - £45K/yrIn-houseFull-timeMid level
2 hrs ago
Head of Marketing
Leeds, UK (On-site)
£55K/yr – £80K/yrSenior Level3+ years expFull time
Posted 4 months ago
Job Summary
Own growth for a fast-scaling dental brand by leading lead generation, paid media and CRM, while expanding brand reach into new markets.
- Lead generation: own targets, pipeline health and CAC across channels.
- Media buying: plan and optimize paid campaigns for measurable ROI and profitability.
- CRM and brand expansion: maximize retention and LTV through CRM while protecting the Smile White brand as you enter new markets.
Job Description
Responsibilities
- Lead generation — owning and hitting new patient lead targets, with full accountability for pipeline and cost-per-acquisition.
- Media buying — planning and optimising paid campaigns that deliver measurable, profitable growth.
- Organic social — driving brand engagement and building a loyal, growing audience.
- CRM — leveraging our CRM to maximise patient retention, reactivation and lifetime value.
- Brand engagement — protecting and elevating the Smile White brand as we expand into new markets.
- Proven experience in a management role within a privately-owned start-up or scale-up.
- A strong track record in media buying, lead generation, branding, CRM and growing brands.
- Commercially minded — you live and breathe targets, numbers and ROI.
- A natural leader who can get the best out of an established, talented team.
- Hungry, hands-on and comfortable operating at pace in a high-growth environment.
- Experience in D2C, healthcare, dental or another high-growth consumer brand is a plus, but the right scale-up mindset matters most.
- Ability to commute/relocate to Leeds LS11 8JT before starting work (required).
- Experience in D2C, healthcare, dental or another high-growth consumer brand is a plus
- Marketing: 3 years (preferred)
- Company pension
- Employee discount
- Free parking
- On-site parking
- Private dental insurance
- Private medical insurance
- Sick pay
Yorkshire Dental Suite
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Salaries
Posted range
£55K/yr – £80K/yr
Taken straight from the job posting.
The middle of this range (£68K) is in line with the median base salary for Head of Marketing roles in the United Kingdom (£70K).
Head of Marketing median pay in the United Kingdom
£70K/yrMost earn £63K to £83K. Based on 40 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
4 (5% of company)
Recent Ads
Traffic Signals
Monthly Visitors
59.6K
Monthly Google Ads Budget
$1.7K
Traffic Source Mix
Search
60.8%
Direct
28.6%
Referral
5.5%
Social
3.5%
Paid
1.4%
Headcount Trend
Current headcount: ~84
Links
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