Responsibilities

• Own the marketing strategy, report on its progress and hit the revenue targets that come with it.
• Own the marketing budget and the outcomes it produces. Every pound of spend needs to earn its place against contribution, not clicks.
• Report performance to the founders and own the marketing numbers in our leadership meeting.
• Own our primary growth channel across Meta, Reddit, Google and TikTok, scaling what works and building new opportunities.
• Set the testing discipline, and the rules for when we scale and when we cut.
• Open up new channels, from OOH to affiliate. Prioritise, plan, execute and make repeatable.
• Email has always been a key channel for us. however we recently launched a new app and are in the testing stage of using push notifications, have a new Whatsapp community and have barely scratched the surface on SMS. This all needs careful planning and direction so it’s done right.
• Improve retention and repeat purchase through segmentation, flows and structured testing.
• Work with our community and content team so organic complements paid rather than simply running alongside it.
• Steer and develop our performance marketer and our community and content lead (plus any new heads that are added).

Requirements

• You have led marketing at a senior level and are still genuinely hands-on.
• You have a real track record of growing revenue, establishing new channels while improving profit and you can plan brand, influencer and offline media so they pull in the same direction as digital.
• You own the customer lifecycle from segmentation through to flows.
• You can open up a tracking setup and work out why the numbers are wrong yourself.
• As a person, you set your own direction and run at problems rather than around them.
• You’re comfortable being accountable for the outcome.
• You can build and coach a small team, take direct feedback without flinching.

Preferred

• Experience in gambling or iGaming, or in subscription and non-traditional ecommerce
• Experience planning and measuring offline or out-of-home media
• A feel for trading cards, collectibles or gaming audiences

Benefits

• What We Offer 25 days annual leave + bank holidays, Pension Plan, Health Insurance, Discounted Gym Membership, Salary Sacrifice, Event Attendance, professional development support.