Responsibilities

• Own brand positioning across channels and markets – what we stand for, who we’re for, and where we choose not to play.
• Leverage customer insight, market understanding and emerging category trends to help shape customer experience, NPD, positioning, messaging and launch strategy across priority segments and markets.
• Bring structure, rhythm and clarity to a fast-moving, founder-led environment.
• Lead marketing planning across launches, campaigns and always-on activity, aligning multiple stakeholders and moving parts.
• Work closely with the founder and wider marketing team to lock down ideas, concepts and timelines well ahead of launch, with clear internal comms through to go-live.
• Develop customer-centric and insights-led go-to-market strategies for new products, working closely with the wider team to bring launches to life.
• Lead cross-functional execution to deliver launches with operational excellence.
• Define and prioritise marketing investment across global markets – with a clear focus on the UK and US while unlocking growth across a diverse international customer base.
• Identify and shape strategic partnerships, collaborations and brand opportunities that expand reach, strengthen positioning and connect Tom’s Studio with new audiences.
• Own the editorial bar across email, social and campaign comms – ensuring everything lands strategically and feels unmistakably Tom’s Studio.

Requirements

• An experienced marketer, having led multi-disciplinary teams spanning brand strategy, comms, CRM, social content, insights, creative, and go-to-market execution
• Experienced building and scaling premium consumer brands, ideally within a DTC or founder-led environment
• A strategic thinker who leads with positioning before tactics
• Commercially sharp and comfortable with numbers, margin and trade-offs
• A strong writer with great editorial judgement, and an instinct for great storytelling
• Experienced working closely with founders or principal creatives
• Someone who genuinely enjoys leading people and bringing the best out of a team
• Calm, organised and able to hold many threads at once
• Comfortable pushing back constructively to protect good work

Preferred

• Background in the creative, lifestyle or design space
• Experiencing scaling a consumer brand in multiple markets
• Experience leading a rebrand or major brand evolution
• Agency strategist or planner experience earlier in career
• Retail marketing experience
• You love items - Product, and the creative lifestyle space we operate in
• Building plans early, with structure, and giving good ideas room to breathe
• Working with creative people and helping their work land
• Brands with a clear point of view
• Making, designing, writing, drawing – or at least the people who do