Responsibilities

• Marketing Leadership: Own the day-to-day leadership and performance of the marketing function.
• Lead and develop the Marketing Manager, ensuring clear priorities and high-quality delivery.
• Translate business strategy into marketing plans that drive demand generation, customer engagement and commercial growth.
• Ensure marketing activity supports the company's commercial objectives.
• Demand Generation, Website & CRO: Own the planning, execution and optimisation of integrated marketing campaigns across digital, content, events and partner channels.
• Drive demand generation initiatives that generate qualified pipeline and support business growth.
• Own the company's website and digital presence, ensuring it remains an effective platform for lead generation, customer engagement and brand credibility.
• Continuously optimise the customer journey and conversion rates across key marketing touchpoints, improving website performance, lead quality and campaign effectiveness through data-driven testing and experimentation.
• Work closely with Sales to develop campaigns, messaging, case studies and marketing materials that support customer acquisition and revenue growth.
• Marketing Operations & Performance: Own the marketing calendar and oversee the successful delivery of marketing initiatives.

Requirements

• Proven experience leading a B2B marketing function.
• Demonstrable experience delivering integrated marketing campaigns that contribute to pipeline growth and commercial success.
• Experience managing marketing teams and external agencies.
• Strong commercial awareness and understanding of how marketing supports sales and revenue growth.
• Experience developing and optimising websites as demand generation platforms, with a strong understanding of conversion rate optimisation (CRO) and customer journeys.
• Strong understanding of digital marketing, content marketing and demand generation.
• Experience using marketing data, KPIs and performance insights to drive decision making and continuous improvement.
• Experience using AI, automation and modern marketing technologies to improve marketing effectiveness and productivity.
• Excellent communication, stakeholder management and project management skills.
• Experience marketing B2B products or services within the energy, construction, infrastructure, engineering, industrial or plant hire sectors would be advantageous.