Head of Marketing at SearchWorks | Norfolk, UK

SearchWorks

Head of Marketing

Norfolk, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own multi-channel performance and measurement to drive CAC/LTV and app activation, with high visibility into the customer journey.

Growth Infrastructure: Own multi-channel performance strategy and optimization.
Measurement & Attribution: Develop attribution frameworks and improve journey visibility.
Acquisition & Lifecycle: Lead mobile app acquisition and data-driven investment decisions.

Job Description

Lead multi-channel performance marketing strategy and optimisation Develop and enhance attribution and marketing measurement frameworks Drive mobile app acquisition strategy and performance Optimise marketing investment using data-led insight Improve customer journey visibility across multiple channels Partner with Product, CRM and Analytics to improve customer lifetime value Manage external marketing partners and agencies Influence strategic marketing decisions at senior leadership level

SearchWorks

Young and dynamic, SearchWorks started in 2002 and is one of the fastest growing "premium level" executive search firms in Asia; headquartered in S'pore. Backed by a dedicated team with a deep knowledge of the talent market, it has notched up very significant achievements.SearchWorks is one of the three business lines under the WorksAlliance umbrella - the others being SW-Select & Flexiworks.SearchWorks' core business focuses on the astute search for the most suitable, qualified individuals, making them leaders of client companies.The WorksAlliance Group currently operates from four countries in the Asia-Pacific region.

Founded in 2002

57 employees

www.searchworks.biz