Head of Marketing at SearchWorks | Norfolk, UK

SearchWorks

Head of Marketing

Norfolk, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own the end-to-end marketing engine with a focus on multi-channel performance, mobile app acquisition, and data-driven spend optimization; you’ll align product, CRM, and analytics to lift CAC/LTV and accelerate growth.

Growth Architecture: Build and refine attribution and measurement frameworks across channels to inform investment decisions.
Channel Ownership: Drive mobile app acquisition and paid social/search performance with strong ROI discipline.
Lifecycle and CRM Alignment: Improve customer journey visibility and CLV through collaboration with Product, CRM, and Analytics.

Job Description

Lead multi-channel performance marketing strategy and optimisation
Develop and enhance attribution and marketing measurement frameworks
Drive mobile app acquisition strategy and performance
Optimise marketing investment using data-led insight
Improve customer journey visibility across multiple channels
Partner with Product, CRM and Analytics to improve customer lifetime value
Manage external marketing partners and agencies
Influence strategic marketing decisions at senior leadership level

SearchWorks

Young and dynamic, SearchWorks started in 2002 and is one of the fastest growing "premium level" executive search firms in Asia; headquartered in S'pore. Backed by a dedicated team with a deep knowledge of the talent market, it has notched up very significant achievements.SearchWorks is one of the three business lines under the WorksAlliance umbrella - the others being SW-Select & Flexiworks.SearchWorks' core business focuses on the astute search for the most suitable, qualified individuals, making them leaders of client companies.The WorksAlliance Group currently operates from four countries in the Asia-Pacific region.

Founded in 2002

57 employees

www.searchworks.biz