Responsibilities

• Develop and execute the overall marketing strategy aligned with company growth objectives.
• Lead brand positioning, messaging and campaign planning across all consumer touchpoints.
• Drive brand awareness, consideration and customer loyalty.
• Ensure consistent brand identity across retail, ecommerce, PR, social and partnerships.
• Lead the marketing input into new product development from concept through to launch.
• Identify consumer trends, market gaps and innovation opportunities within wellness, beauty and supplements.
• Work closely with product development, sales and commercial teams to shape the innovation pipeline.
• Support product positioning, naming, packaging , product marketing and go-to-market strategy.
• Develop launch plans across retail, ecommerce, PR, influencer and social channels.
• Analyse product performance and customer feedback to inform future innovation.

Requirements

• 7+ years’ experience in marketing, ideally within beauty, wellness, FMCG or consumer health.
• Proven experience scaling premium consumer brands.
• Strong digital and performance marketing expertise.
• Experience managing retail/trade marketing campaigns.
• Excellent leadership, communication and project management skills.
• Commercially minded with strong analytical capability.
• Experience in international markets is advantageous.

Preferred

• Experience within supplements, beauty, wellness or ingestible products.
• Existing relationships with media, influencers or retail partners.
• Passion for health, wellness and consumer trends.

Benefits

• Opportunity to join a fast-growing international wellness brand.
• Entrepreneurial and collaborative culture.
• Career progression and leadership opportunities.
• Competitive salary and benefits package.