Responsibilities

• Strategy: set the brand and go-to-market strategy across OfficeRnD Flex and OfficeRnD Workplace, for our core markets.
• Brand & positioning: own the narrative that differentiates OfficeRnD and sharpen how we win on our core markets.
• Demand generation & pipeline: run the engine that delivers qualified pipeline against revenue targets, Flex and Workplace separately, with monthly volume targets and pre-agreed triggers to shift or stop spend.
• Product marketing: lead launch strategy and market readiness for new capabilities, translating product bets into customer-facing value propositions that drive meaningful engagement and pipeline evolution.
• AI as the operating model, not a transformation project: leverage comes from AI and partners. You will design the workflows and write the prompts yourself, and build what makes a consolidated team work: a shared knowledge base, style guides, templates, and the standards and quality control that keep the output from reading as generic.
• Content & discovery in an AI-search world: own visibility in search and in AI answers as one program. Comparison and total-cost pages written to be cited, structured data and crawlability, PR and review-site presence, and LLM referral tracking. Equally important is the estate we already have: consolidate or archive content that cannibalizes us, and fix URLs competing for the same query.
• Team leadership: develop, coach and scale a team where most people cover more than one function, redesigning roles as the work changes.
• Cross-functional partnership: align closely with Product and Engineering leadership, Sales, RevOps and Customer Experience so marketing, product and revenue move as one.
• Measurement & attribution: three north-star metrics, pipeline generated, ARR generated and ROAS on demand generation. A monthly scorecard with fixed definitions and absolute volume vs. goals.

Requirements

• You have led marketing at a B2B SaaS company between roughly $10M and $30M in ARR.
• Hands-on AI: you have personally built agentic workflows in a live marketing function and can say what work they replaced. You are already operating this way, not preparing to.
• Experience building brand and demand programs across multiple global geographies.
• A balance of brand storytelling instincts and demand-gen rigor, comfortable owning both the narrative and the number. Strong writing and the editorial judgement to tell good work from generic. Comfortable with data and attribution.
• Experience working with and leading distributed teams in different time zones.
• Able to represent marketing at the leadership table and translate strategy into a plan the team can execute.
• Availability to travel internationally 2-4 times per year.
• Knowledge of the Coworking / Flex industry is a plus.
• B2B Vertical SaaS experience is a plus.