Responsibilities

• Define and own the UK marketing strategy and annual marketing plan across all brands and channels.
• Build the marketing function from scratch: plan the team structure, hire, onboard and develop a high-performing team as the business grows.
• Set clear KPIs, targets and ways of working for the team, and create a culture of testing, learning and accountability.
• Own and allocate the total marketing budget, making sure spend is aimed at the highest-return channels.
• Select and manage external agencies, freelancers and partners where needed.
• Work closely with the senior leadership, e-commerce, Amazon and product teams to align marketing with commercial goals, product launches and promotions.
• Report on marketing performance, ROI and growth opportunities to the Managing Director and senior leadership.
• Lead strategy and performance across Google Ads, Meta and other paid channels.
• Set budgets, targets and testing plans, and make sure campaigns hit efficiency and growth goals (ROAS, CPA, new customer acquisition).
• Oversee creative development and testing for paid advertising, working with creators and internal teams.

Requirements

• 5+ years' experience as a Head of Marketing, Marketing Manager or similar senior marketing role
• Marketing Manager : 3 years (required)

Benefits

• Holidays: 22 Days Paid Annual Leave + Bank Holidays
• Casual dress
• Employee discount