MinaLima

Head of Marketing

London, UK (Hybrid)

£50K/yr – £75K/yrSenior LevelPermanent

Posted 1 month ago

Job Summary

Own and execute an integrated marketing strategy spanning House of MinaLima and Studio MinaLima to drive growth, awareness, engagement and sales.

  • Define and hit ambitious KPIs across conversion, e-commerce, traffic and community growth
  • Lead launches, brand comms and partnerships while managing external agencies
  • Develop and mentor the marketing team and collaborate with senior leadership

Job Description

Responsibilities

  • Strategy & Leadership
  • Create and own an integrated marketing strategy spanning House of MinaLima/Studio MinaLima, driving growth, awareness, engagement and sales across both
  • Set ambitious KPIs with the senior team, with a focus on conversion rate, e-commerce sales, website traffic from social/digital channels, and community growth
  • Bring a strong understanding of data and analytics, translating insight into creative, effective marketing solutions and optimising current activity
  • Brand & Communications
  • Own consistency of brand voice, positioning and standards across all consumer touchpoints, working closely with the Senior Designer (Branding)
  • Lead communications strategy, including creating press materials, toolkits and content, working closely with external publicists
  • Plan and lead marketing and communications for product launches and book releases
  • Support the leadership team in raising their profile in the creative landscape
  • Retail Marketing

Requirements

  • Proven experience leading a marketing function, ideally spanning both brand/communications and retail/commercial marketing
  • Experience in publishing, arts, entertainment or another creative industry
  • Strong track record across the full marketing mix (CRM, paid media, social, partnerships and events) delivering impactful campaigns and results
  • Experience managing and directing external agencies, particularly for digital performance
  • Knowledgeable in marketing strategy, planning and day-to-day campaign delivery, with a sound understanding of data and analytics
  • Experience managing and developing a team
  • Confident and articulate; able to listen, communicate with and present to people at all levels of the organisation, including founders and senior leadership
  • An innovative, high-level strategic thinker who is also comfortable in the detail
  • Flexible, adaptable and collaborative; able to build a point of view and bring people along with you
  • Pro-active with a strong sense of self-motivation

Benefits

  • * Company pension
  • * Employee discount
  • * Enhanced paternity leave
  • * Health & wellbeing programme
  • * Sick pay
  • * Store discount

Salaries

Posted range

£50K/yr – £75K/yr

Taken straight from the job posting.

The middle of this range (£63K) is 11% below the median base salary for Head of Marketing roles in the United Kingdom (£70K).

Head of Marketing median pay in the United Kingdom

£70K/yr

Most earn £63K to £83K. Based on 40 salaries, including bonus and equity.

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Head of Marketing

MinaLima · London, UK · Hybrid