Head of Marketing

Lincoln, Lincolnshire, UK (On-site)

£40K/yr – £45K/yrSenior LevelPermanent

Posted 2 months ago

Job Summary

Lead and own the marketing strategy and day-to-day delivery for Lincoln Cathedral, driving campaigns to increase visitors, deepen audience engagement, grow brand awareness and support commercial income while leading digital, content, communications and brand work.

  • Oversee strategy, planning and performance of campaigns
  • Lead a small marketing team and partner across digital, content and communications
  • Use data and analytics to optimise impact

Job Description

Responsibilities

  • Lead the strategic planning and delivery of marketing across Lincoln Cathedral.
  • Develop and deliver marketing campaigns that increase visitor numbers, strengthen audience engagement, grow brand awareness and support commercial income.
  • Lead a small marketing team while overseeing digital marketing, website development, content, communications, campaign performance and the Cathedral’s brand.

Requirements

  • Experience in a senior marketing role.
  • Strong strategic and operational marketing experience.
  • Significant digital marketing experience, including websites, social media and email.
  • Excellent storytelling, copywriting and editorial skills.
  • Experience using data and analytics to improve performance.
  • Strong leadership, budget management and organisational skills.

Preferred

  • Experience within the heritage, cultural, charitable, tourism, visitor attraction or faith sectors would be advantageous.

Benefits

  • Company events
  • Employee discount
LINCOLN CATHEDRAL logo

LINCOLN CATHEDRAL

3.2 Glassdoor

‘I have always held and proposed against all comers to maintain that the Cathedral of Lincoln is out and out the most precious piece of architecture in the British Isles’ - John Ruskin Its main purpose continues to be, as it has always been and will be, the daily round of prayer and worship of God. But this is more than what might be viewed as conventional organised religion, since the building and all that goes on inside it can speak to different people in different ways. It has down the centuries been populated by ordinary people who have built, maintained, worshipped, made music, celebrated, mourned and so many other things and activities. It is owned by no one and open to all.It welcomes over 200,000 visitors every year and is working with other destination partners in Visit Lincoln to welcome many more.It has: - a team of some thirty crafts men and women, including apprentices, who work full-time conserving the fabric of the building which dates from 1072,- a world class choir, - a Medieval and Wren library holding an eclectic collection of books and manuscripts,- a hospitality offering through a Refectory and the Cathedral Centre, including making available for special occasions the Chapter House and Nave.- a 1215 exemplar of Magna Carta normally on display at Lincoln Castle- a Shop providing corporate and other giftsIt is supported by some four hundred volunteers.

Lincoln, England, GBR
78 employees (14 in marketing)
0% recommend to a friend

Salaries

Posted range

£40K/yr – £45K/yr

Taken straight from the job posting.

The middle of this range (£43K) is 39% below the median base salary for Head of Marketing roles in the United Kingdom (£70K).

Head of Marketing median pay in the United Kingdom

£70K/yr

Most earn £63K to £83K. Based on 40 salaries, including bonus and equity.

See all LINCOLN CATHEDRAL salaries

Marketing Team

Marketing Team Size
2 (3% of company)

Traffic Signals

Monthly Visitors
35K
Monthly Google Ads Budget
$467
Traffic Source Mix
Search
65.1%
Direct
24.4%
Referral
8.1%
Social
0.8%

Headcount Trend

Current headcount: ~78
LINCOLN CATHEDRAL logo

Head of Marketing

LINCOLN CATHEDRAL · Lincoln, Lincolnshire, UK · On-site