Head of Marketing (Destination & Retail)

London, UK (Hybrid)

£65K/yr – £75K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own Destination & Retail marketing strategy and channel mix, turning insights, brand standards, and partner programs into footfall and revenue for The O2.

  • Destination & Retail Marketing: plan, coordinate with cross-functional partners, and manage agency relationships.
  • Campaign Engine: drive integrated campaigns with measurable targets and post-campaign learning.
  • Brand Stewardship & Partnerships: uphold high quality touchpoints and lead retailer/entertainment partnerships.

Job Description

Responsibilities

  • Build and own the Destination & Retail marketing plan, coordinating with the VP – Brand & Marketing and cross-functional teams.
  • Drive footfall and sales through insights-driven campaigns and media plans with agencies and internal partners.
  • Set targets, track performance and apply learnings to future campaigns.
  • Create and deliver campaigns that build awareness and bring people to The O2.
  • Champion brand standards and ensure every touchpoint reflects The O2 quality.
  • Be the key marketing contact for retail brands, restaurants and entertainment partners.
  • Collaborate with Partnerships, Commercial, Digital and CRM teams to execute integrated programs.
  • Share updates, results and recommendations with senior stakeholders.
  • Manage and develop a team of three marketing professionals.
  • Build strong agency relationships and ensure projects are delivered to a high standard.

Requirements

  • Significant experience in a senior marketing leadership role, developing and delivering successful marketing strategies.
  • Experience within a retail, destination, leisure or consumer-focused environment.
  • Strong understanding of brand management, customer engagement and modern marketing principles.
  • Proven experience leading integrated campaigns from planning and execution through to evaluation.
  • An inspiring people leader with experience developing high-performing teams.
  • Strong commercial awareness with experience managing budgets and demonstrating return on investment.
  • Excellent stakeholder management and influencing skills.
  • A strategic thinker who can quickly identify opportunities, solve problems and make informed recommendations.
  • A creative mindset with the ability to bring ideas to life and guide the creative process.

Benefits

  • We offer flexible start and end times and currently work onsite 4 days a week and 1 day remotely. We are open to flexible working conversations.
  • Employer recognised as one of The Sunday Times\' Best Places to Work.
The O2 logo

The O2

The O2 is the world’s most popular live entertainment, leisure, and retail destination, and has been visited by over 100 million people since opening in 2007. Playing host to over 300 events a year, The O2 is home to The O2 arena which was recognised as Billboard’s ‘Venue of the Decade’ for the 2020’s, and ‘Venue of the Year’ at the 2022 LIVE Awards, as well as club-sized music venue indigo at The O2. A full day-out destination, there’s plenty to explore at The O2 including the award-winning roofwalk attraction, Up at The O2; Outlet Shopping at The O2, with up to 70% off RRP on over 60 designer brands including adidas, Calvin Klein, Levi’s, Nike, Superdry, and Tommy Hilfiger; interactive football experience TOCA Social; London’s first iFLY Indoor Skydiving; ‘gaming battleground’ BOOM BATTLE BAR; Cineworld, London’s largest cinema with 19 screens; the 12-lane boutique Hollywood Bowl; Oxygen Freejumping trampoline park; immersive dining experience Mamma Mia! The Party; interactive photo experience Selfie Factory, and over 30 bars and restaurants. Conveniently located just 15 minutes from Central London, The O2 is easily accessible via road, tube, bus, or boat.

Founded in 2007
London, England, GBR
170 employees (23 in marketing)

Traffic Signals

Monthly Visitors
1.8M
Monthly Google Ads Budget
$482
Traffic Source Mix
Search
67.2%
Direct
20%
Referral
8.8%
Social
2%
Paid
0.5%

Headcount Trend

Current headcount: ~170

Marketing Team

Marketing Team Size
19 (11% of company)
Marketing Roles Posted (Last 30 Days)
1

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