Taskers the Home Store

Head of Marketing & Brand

Liverpool, UK (On-site)

Salary Not AvailableSenior LevelPermanent

Posted 4 months ago

Job Summary

Own and grow a multi-channel brand and ecommerce engine for a long‑established retailer, balancing strategy, Shopify operations, and integrated campaigns to lift awareness, traffic, and in-store to online conversion.

  • Campaign & Channel Ownership: Plan and deliver cross‑channel campaigns across digital, email, social, print, radio, outdoor, and in‑store, aligned to trading periods and promotions.
  • Platform & Experience Ownership: Manage Shopify and POS systems end to end, including meta fields, navigation, payments, and integrations, while guiding external developers.
  • Brand & Customer Experience: Maintain a consistent brand message, visuals, and customer journey across retail, ecommerce, and offline touchpoints to drive engagement and loyalty.

Job Description

Responsibilities
  • Brand & Marketing Strategy: Develop and implement the annual marketing and brand strategy in line with business objectives.
  • Brand consistency: Maintain and strengthen the Taskers brand across all customer touchpoints.
  • Messaging and customer experience: Ensure consistent messaging, visual identity and customer experience across retail, digital and offline channels.
  • Market insights: Identify opportunities to enhance brand awareness, customer engagement and market position.
  • Market monitoring: Monitor market trends, customer behaviour and competitor activity to inform strategic decisions.
  • Website & Shopify Management: Full management and maintenance of Shopify and Shopify POS systems; Support store staff with POS troubleshooting and operational guidance, including occasional weekend support calls; Managing iPad procedures, hardware and software maintenance; Maintaining product meta fields and Search & Discovery filtration systems; Managing product badges, collection messaging, and customer journey workflows; Managing payment integrations and messaging including Klarna, ClearPay, Novuna Finance, Shop Pay, and similar platforms; Theme management, navigation structure, product templates, pricing visibility, and site availability settings; Supporting external developers and integrations, including BC/Shopify connection troubleshooting.
  • Campaign Planning & Delivery: Plan, manage and deliver integrated marketing campaigns across digital, social media, email, print, radio, outdoor and in-store channels; Lead the marketing calendar, ensuring activity supports key trading periods, promotions and seasonal events; Work closely with buying, retail and ecommerce teams to maximise commercial opportunities; Manage campaign performance and continually optimise activity based on results and customer insights; Oversee promotional planning and support key sales-driving initiatives throughout the year.
  • Digital & Ecommerce Marketing: Drive customer acquisition and online growth through digital marketing channels; Oversee social media, content creation, email marketing and CRM activity; Support the continued development of the ecommerce customer journey and online experience; Work with external partners and agencies to improve performance across SEO, paid media and digital campaigns; Identify opportunities to improve website traffic, conversion and customer engagement.
  • Customer Insight & Brand Development: Use customer data, market research and competitor analysis to inform marketing decisions; Monitor industry trends and identify new opportunities for growth; Support the development of customer loyalty and retention initiatives; Ensure marketing activity remains customer-focused and commercially effective; Champion a strong and consistent customer experience across all touchpoints.
  • Budget & Performance Management: Manage the marketing budget and ensure strong return on investment; Track and report on key marketing KPIs including sales performance, customer engagement, traffic and brand awareness; Produce regular performance reports and recommendations for the Managing Director; Analyse campaign results and provide actionable insights to improve future performance.
  • Team & Agency Management: Manage and support the day-to-day activities of the marketing team; Brief and coordinate external agencies, designers, photographers, printers and media partners; Foster a collaborative and creative working environment; Ensure projects are delivered on time, on budget and to a high standard.

Taskers the Home Store

Taskers The Home Store is an individual & family services company based out of LONG LN, Liverpool, United Kingdom.

Liverpool, England, GBR
28 employees (4 in marketing)

Salaries

Head of Marketing median pay in the United Kingdom

£70K/yr

Most earn £63K to £83K. Based on 40 salaries, including bonus and equity.

See all Head of Marketing salariesSee more Head of Marketing jobs
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Marketing Team

Marketing Team Size
2 (7% of company)

Headcount Trend

Current headcount: ~28

Head of Marketing & Brand

Taskers the Home Store · Liverpool, UK · On-site