Own international GTM strategy and full-funnel marketing across events, print, email, digital content, international website and distributor hub to grow school engagement.

• Develop and support the execution of the international marketing strategy, enhancing the go-to-market approach for both distributor marketing and direct engagement with international schools.
• Own and deliver a full-funnel marketing strategy across all key channels, including events, print, email, digital content, international website and distributor hub.
• Oversee and manage the international marketing budget, ensuring effective allocation of spend and strong return on investment.
• Work in close partnership with the Director of International Sales, Head of Distributor Sales, and Head of International Schools to align on commercial priorities, market opportunities, and campaign focus.
• Collaborate with the Product team to support successful product launches and drive global engagement with new and existing ranges.
• Partner with Digital Merchandisers to ensure alignment on international websites, optimising content, campaigns and customer journeys in line with key trading priorities and regional opportunities.
• Lead marketing initiatives that directly contribute to achieving strategic international growth targets.
• Manage and develop the international marketing function, ensuring clear priorities, strong performance, and alignment with wider business objectives.