Head of Growth Marketing at Zego | London, UK

Zego

Head of Growth Marketing

London, UK (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the growth engine for direct insurance product sales with cross-channel ownership and AI-powered experimentation.

Growth Strategy & Budget: Own the annual plan, quarterly targets, and the Marketing Investment Engine to drive CPA/CAC/LTV optimization.
AI Driven Growth: Uncover user needs, prototype journeys, predictive churn and monetisation models, and scale AI-led tests across channels.
Cross-Functional Execution: Align CRM, Brand, Product, and Partnerships to ensure cohesive messaging and end-to-end measurement across campaigns.

Job Description

Strategic Growth Planning: Develop and lead the execution of Zego's annual growth marketing plan, with a focus on driving direct sales volume for our key insurance products (Personal car, private hire, van and delivery).
Strategic Growth Planning: Define quarterly growth targets aligned with broader commercial and marketing goals.
Strategic Growth Planning: Own and report on marketing efficiency metrics and reporting including CPA, CAC, LTV, and ROI.
Utilisation of AI: Leverage AI to uncover novel user needs through advanced analysis of customer data, behaviour patterns, and market signals.
Utilisation of AI: Use AI-driven experimentation to prototype, test, and validate innovative user journeys and growth opportunities at scale. (Google PMax, AI Max…)
Utilisation of AI: Optimise monetisation and retention strategies with AI insights loyalty, and predictive churn prevention. (Predictive LTV Model)
Utilisation of AI: Continuously translate AI-powered insights into scalable growth initiatives, balancing creativity with data-driven rigour.
Budget Management: Set and manage the annual growth marketing budget, ensuring spend is efficiently allocated across channels.
Budget Management: Conduct monthly forecasting and pacing reviews to optimise media investment.
Performance Marketing Execution: Own paid acquisition across Paid Search, Paid Social, Display, Programmatic, and emerging digital channels.

Proven experience (5+ years) in a growth or performance marketing leadership role, in a high-growth or tech-driven environment.
Demonstrable track record of delivering results across paid channels with efficiency (CPA, CAC, ROI).
Strong understanding of acquisition metrics and how to optimise them across the customer journey.
Deep experience with tools including Google Ads, Meta Ads Manager, Google Analytics, and other attribution/reporting tools.
Comfortable managing a large budget with a commercial mindset.
Excellent communication and stakeholder management skills.
Experience working with cross-functional teams (CRM, Brand, Product Marketing).
Experience in insurance or financial services is a plus, but not essential.

We reward our people well. Join us and you'll get a market-competitive salary, private medical insurance, company share options, generous holiday allowance, and a whole lot of wellbeing benefits.

Zego

4.3 Glassdoor

Zego is a property management automation company that simplifies cumbersome yet critical workflows for managers and associations. Our modern platform accelerates NOI growth and mitigates risk, helping clients to scale resources, build trust, and make data-backed decisions. From payments and utility management to resident engagement, Zego’s automated workflows seamlessly integrate with leading property management systems giving users real-time and accurate information at their fingertips. Since its inception in 2003, Zego (a Global Payments company) has evolved from a leading payments provider to a comprehensive property management automation platform. With more than 350 employees, Zego serves 7,000 residential real estate companies and over 15 million units nationwide. Learn more about what makes Zego one of the best workflow automation platforms for property management at gozego.com.

Founded in 2003

San Diego, California, USA

329 employees (11 in marketing)

www.gozego.com

100% recommend to a friend