Lead the brand and events-led marketing agenda to build Visualsoft’s position in UK ecommerce, align campaigns to business priorities, and drive measurable demand.

• Develop and deliver a practical, commercially aligned brand marketing strategy
• Position Visualsoft as a leading Shopify and eCommerce partner in the UK market
• Translate business priorities into clear marketing plans, campaigns, and event activity
• Use data, market insight, and industry trends to inform brand positioning and messaging
• Collaborate with senior leadership to define marketing priorities and KPIs
• Act as the guardian of Visualsoft’s brand, owning internal brand guidelines and ensuring a consistent, professional brand presence across all internal and external touchpoints, including oversight of branded assets such as presentations, templates, merchandise, email signatures, office branding, and wider supporting materials used across the business.
• Own and deliver Visualsoft’s end-to-end events strategy, including Sync—the largest retail event outside of London—as well as a broader programme of industry conferences, client and partner-led events.
• Manage a high volume events calendar, ensuring strong organisation, planning discipline, and execution excellence
• Oversee end-to-end event delivery including logistics, suppliers, budgets, and onsite coordination
• Ensure events generate commercial value through lead generation, partnerships, and client engagement

• Work closely with Sales and Partnerships teams to maximise ROI and post-event follow-up
• Continuously evaluate event performance and improve future delivery
• Support and oversee digital marketing activity across PPC, SEO, email, social media, and content marketing
• Ensure alignment between digital campaigns and event activity to maximise impact
• Work within the Shopify and wider eCommerce ecosystem to strengthen brand visibility and partnerships
• Deliver integrated campaigns that drive both awareness and lead generation
• Oversee content creation including case studies, blogs, webinars, and thought leadership assets
• Manage the brand marketing and events budget with strong attention to detail and accountability
• Ensure efficient allocation of spend across campaigns, events, and content production
• Track ROI and report on performance against agreed objectives
• Identify opportunities to improve efficiency and maximise return on investment