Head of Acquisition Marketing at IES Ltd. | Glasgow, UK

IES Ltd.

Head of Acquisition Marketing

Glasgow, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

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Job Summary

Own global demand generation to hit pipeline targets across SaaS and tech; lead multi-channel campaigns (paid, email, SEO, webinars, events) and optimize end-to-end lead journeys from first touch to MQL/SQL with SDR and sales handoff; drive ABM programs and data-driven planning.

Demand Gen Strategy: own the pipeline-oriented growth plan and funnel metrics.
Campaign Execution & Lead Journeys: run multi-channel programs and optimize lead flow to conversion.
Lead Ops & ABM: coordinate with SDR/sales, ensure handoff quality, and align messaging with product marketing.

Job Description

Own global demand generation strategy aligned to pipeline growth targets.
Design and execute multi-channel campaigns across paid media, email, SEO, webinars and events.
Build and optimise lead journeys from first touch through to MQL and SQL conversion.
Work closely with SDR and sales teams to ensure effective lead handover and follow up.
Manage marketing sourced pipeline performance including MQL targets and conversion rates.
Analyse funnel performance and identify optimisation opportunities.
Develop and execute account-based marketing programmes for target accounts.
Align campaign messaging with product marketing to ensure relevance.
Use Salesforce and Pardot to track and optimise performance.
Contribute to marketing planning with a data led approach.

- Proven experience in B2B marketing or demand generation within SaaS or technology.
- Track record of delivering against pipeline or MQL targets.
- Strong analytical skills with ability to translate data into insights.
- Experience with marketing automation platforms, ideally Pardot.
- Working knowledge of Salesforce.
- Experience running multi-channel campaigns.
- Strong understanding of demand generation strategy.
- Collaborative and commercially minded.

Experience within the AEC, PropTech or built environment sector.
Familiarity with sustainability or energy technology markets.
Experience marketing to technical audiences.

- Flexible and hybrid working arrangements
- A collaborative, ambitious team that is building something meaningful
- The opportunity to grow with the business as we scale toward £30m+ revenue
- A genuinely mission driven business, our software helps protect life on earth
- A pivotal role in a growing global marketing team with real ownership and accountability

IES Ltd.

IES is an innovative company at the forefront of the development and application of powerful software simulation tools and consulting services for architects, engineers and others involved in the design, development and management of truly sustainable buildings.IES’ mission is to advance the sustainability of the world’s buildings through the use of integrated building performance modelling technology which more intelligently and assuredly determines the measures required to mitigate climate change and conserve our natural resources for future generations.

Founded in 1994

Glasgow, Scotland, GBR

588 employees (12 in marketing)

www.iesve.com