4 months ago
GTM Engineer
Asure Software
Austin, TX (On-site)Full time$120K/yr – $140K/yr
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GTM Engineer
Austin, TX (On-site)
$120K/yr – $140K/yrMid Level5+ years expFull time
Posted 4 months ago
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Job Summary
Drive AI-enabled GTM workflows for revenue across Sales and Marketing, with cross-functional adoption and measurable impact.
- Must-have: 5+ years in SaaS GTM/RevOps with proven AI strategy experience
- Standout: Cross-functional leadership and vendor ecosystem management
- Scale AI-driven workflows for prospecting, data enrichment, and outreach across CRM/HCM systems
Job Description
Responsibilities
- Design, deploy, and optimize AI-driven workflows that enhance sales and marketing execution, ensuring seamless integration with CRM and HCM data systems
- Partner cross-functionally with Sales, Marketing, RevOps, and Product teams to identify high-impact AI use cases, translating business needs into scalable solutions and driving adoption through training and enablement
- Develop and refine prompt strategies and AI configurations tailored to HCM buyer personas, sales stages, and messaging frameworks to improve output quality, relevance, and consistency
- Serve as an AI champion and subject matter expert (SME) for the sales organization by training teams, demonstrating the value of AI-driven workflows, and driving consistent, effective adoption of AI tools across the GTM function
- Define success metrics and track performance of AI initiatives, measuring impact on pipeline generation, conversion rates, and sales productivity, and iterating based on insights
- Evaluate and manage AI tools and vendor ecosystems, ensuring alignment with GTM strategy, interoperability across the tech stack, and effective scaling of AI capabilities
- Partner with Sales and Marketing leadership to design and operationalize go-to-market strategies across target segments
- Develop and refine ideal customer profiles (ICPs), segmentation models, and territory strategies
- Identify opportunities to improve pipeline generation, sales efficiency, and revenue performance
- Design and implement scalable workflows to support prospecting, lead routing, data enrichment, and outreach automation
Requirements
- 5+ years of experience in Sales, Revenue Operations, Growth, or a related go-to-market function within a SaaS environment
- Bachelor’s degree preferred. A combination of relevant training, certifications, and/or experience, may also be considered
- Proven results championing AI strategy and initiatives
- Experience supporting or selling HCM, HR technology, payroll, or adjacent solutions preferred
- Strong understanding of modern sales and marketing technology stacks (CRM, sequencing tools, data enrichment platforms, etc.)
- Demonstrated ability to design and implement scalable processes and workflows
- Analytical mindset with proficiency in data analysis and performance optimization
- Excellent communication and stakeholder management skills, with the ability to translate complex concepts into actionable insights
Preferred
- Experience in high-growth or scaling SaaS environments
- Builder mentality with a proactive, solution-oriented approach
- Ability to balance strategic thinking with hands-on execution
- Strong collaboration skills and a customer-first mindset
Benefits
- Medical, Dental, Vision, HSA, FSA- All effective on day 1!
- Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
- 401K Program with 3% safe harbor contribution
- Employee Stock Purchase Program
- Fitness Reimbursement Program
- Self-Managed PTO
Asure Software
2.9 Glassdoor
Asure (NASDAQ: ASUR) sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help more than 100,000 small and mid-sized businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Asure HCM solution includes Asure Payroll & Tax, Asure HR, and Asure Time & Attendance. Our Asure HRServices offering ranges from online compliance tools to a fully outsourced HR department.
Founded in 1994
Austin, Texas, USA
630 employees (19 in marketing)
37% recommend to a friend
52% CEO approval
Traffic Signals
Monthly Visitors
23K
Monthly Google Ads Budget
$13.8K
Traffic Source Mix
Search
39.2%
Direct
53.2%
Referral
5.3%
Social
0.6%
Paid
1.7%
Headcount Trend
Current headcount: ~633
Marketing Team
Marketing Team Size
11 (2% of company)
Median Career Experience
14.5 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Funding
Total Funding
$92.3M
Last Raise
$1.7M
Post IPO Equity, 5 months ago
Funding History
- Oct 2025Post IPO Equity • $1.7M
- May 2024Post IPO Equity • $4.3M
- Mar 2024Post IPO Equity • $4.5M
