5 months ago
DTC Performance & Growth Marketing Manager
Blueair
New York, USA (Hybrid)Full time$105K/yr – $135K/yr
All Growth Marketing roles in the US
Get alerts for this search
All Growth Marketing roles in the US
Get alerts for this search
DTC Performance & Growth Marketing Manager
New York, USA (Hybrid)
$105K/yr – $135K/yrSenior Level5+ years expFull time
Posted 5 months ago
Job Summary
Drive full-funnel paid media for a DTC brand across multi-channel platforms to grow brand and revenue.
- Own end-to-end campaigns across Meta, Google, YouTube, TikTok, and emerging platforms.
- 5–8+ years in performance marketing for DTC/ecommerce with clear CAC/ROAS outcomes.
- Standout: Social commerce scaling with creators and shoppable formats.
Job Description
Responsibilities
- Develop and execute full-funnel media strategies across paid search, social, display, CTV, podcasts, affiliate, and emerging platforms to drive both brand awareness and DTC revenue growth.
- Own end-to-end management of paid media campaigns across Meta, Google, YouTube, TikTok, and emerging platforms, working closely with agency partners to optimize performance and scale high-impact channels.
- Lead the exploration and scaling of social commerce opportunities, including TikTok Shop, creator partnerships, and shoppable media formats to drive incremental revenue and reach new audiences.
- Strategically allocate marketing investment across channels to drive topline revenue growth while maintaining CAC efficiency and maximizing lifetime value (LTV).
- Lead creative strategy across performance channels, partnering with internal creative teams and external agencies to develop high-impact, customer-centric assets that build brand awareness while driving conversion. Ensure channel-specific learnings inform future campaigns and brand storytelling.
- Leverage data and performance insights to identify growth opportunities, measure campaign effectiveness, and optimize marketing investments. Track performance against DTC growth targets and marketing OKRs.
- Develop and execute a structured testing roadmap across channels, creative, audiences, and landing experiences to continuously improve conversion rate, CTR, CAC, and ROAS.
- Evaluate and implement new tools, platforms, and media opportunities that enhance paid performance, attribution, measurement, and customer acquisition, with a focus on emerging channels and social commerce.
- Partner with Marketing, Sales, Brand, and Operations teams to ensure paid programs support product launches, integrated campaigns, and broader brand initiatives. Work cross-functionally with Finance and leadership to align marketing investments with business objectives.
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, or related field
- 5–8+ years of experience driving performance marketing for DTC or e-commerce brands, with clear ownership of business outcomes
- Proven success scaling multi-channel paid media programs (Meta, Google, TikTok) with strong results across CAC, ROAS, and customer lifetime value
- Experience building and executing full-funnel strategies that balance efficient acquisition with long-term brand growth
- Demonstrated ability to manage and optimize seven-figure+ media budgets, making thoughtful trade-offs across channels
- Strong analytical mindset with fluency in performance data, attribution, and measurement, and the ability to turn insights into action
- Experience designing and leading structured testing programs across creative, audiences, and on-site experiences
- Deep understanding of the DTC customer journey, including conversion, retention, and lifecycle dynamics
- Ability to effectively partner with agency teams and cross-functional stakeholders to drive meaningful business impact
- Clear and thoughtful communicator, comfortable sharing insights and influencing decisions at senior levels
- A proactive, test-and-learn mindset with curiosity for new growth opportunities
Preferred
- Experience supporting or scaling a high-growth DTC brand
- Expertise in Shopify, Google Analytics and Daasity
- Exposure to emerging channels and formats such as TikTok Shop, CTV, podcasts, or affiliate
- Interest in social commerce and creator-led strategies
- Background in consumer-focused categories (home, wellness, lifestyle, CPG)
Benefits
- Benefits: Blueair employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but not limited to, health insurance (medical, dental and vision), 401K with company match, parental leave, sick leave, paid vacation and holidays, as well as access to numerous additional perks and benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Blueair
2.9 Glassdoor
Blueair is a global air wellness brand dedicated to enhancing health and well-being by creating cleaner, fresher, and healthier indoor environments. Founded in Sweden in 1996, Blueair has been at the forefront of air wellness innovation, developing advanced solutions that go beyond purification to improve overall indoor air quality. From reducing airborne pollutants and allergens to optimizing humidity and promoting better breathing, Blueair’s award-winning innovations are designed to support a holistic approach to well-being. With a commitment to innovation, sustainability, and thoughtful design, Blueair makes air wellness accessible to all. Learn more at www.blueair.com and follow Blueair on Instagram and TikTok.
Founded in 1996
Stockholm, Stockholm County, SWE
154 employees (17 in marketing)
17% recommend to a friend
Salaries
Posted range
$105K/yr – $135K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
17 (11% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
451.6K
Monthly Google Ads Budget
$80.5K
Traffic Source Mix
Search
44.3%
Direct
46.6%
Referral
5.3%
Social
2.4%
Paid
1.3%
Headcount Trend
Current headcount: ~154