Demand and Growth Marketing Manger

Malvern, PA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Drive demand generation and optimize the donor journey for donor-advised funds.

Own end-to-end demand generation campaigns across web, forms, and marketing automation.
Must-have: 5–7+ years in demand generation or growth marketing.
Standout: Experience optimizing donor journeys, funnels, and attribution across CRM/analytics.

Demand Generation & Campaigns: Develop and execute digital marketing campaigns that generate interest and adoption of donor-advised funds. This includes developing programs using web, media, marketing automation and other forms within the marketing mix.
Digital Journey & Conversion Optimization: Design and optimize digital donor journeys across web, landing pages, and online forms.
Identify friction points in the donor funnel and recommend improvements that would drive engagement and conversion.
Donor Services Enablement: Partner with client services team to improve lead follow-up and donor conversion.
Develop nurture journeys that guide prospective donors from interest to account opening, funding and contributing.
Performance Measurement & Attribution: Track and analyze marketing performance across key funnel metrics including lead generation, donor acquisition, and engagement.
Implement attribution models and reporting that connect marketing activity to donor growth and contributions.

5-7+ years of experience in demand generation, digital marketing, lifecycle marketing, or growth marketing.
Experience designing digital acquisition and engagement journeys across web and marketing channels.
Experience optimizing forms, landing pages, and digital conversion paths.
Experience working with CRM, marketing automation, and analytics platforms. Salesforce suite experience strongly preferred.
Strong analytical skills and experience measuring campaign performance and marketing attribution.
Experience in financial services, wealth management, fintech, or nonprofit/philanthropy organizations preferred.

Demand Generation & Campaigns: Develop and execute digital marketing campaigns that generate interest and adoption of donor-advised funds. This includes developing programs using web, media, marketing automation and other forms within the marketing mix.
Digital Journey & Conversion Optimization: Design and optimize digital donor journeys across web, landing pages, and online forms.
Identify friction points in the donor funnel and recommend improvements that would drive engagement and conversion.
Donor Services Enablement: Partner with client services team to improve lead follow-up and donor conversion.
Develop nurture journeys that guide prospective donors from interest to account opening, funding and contributing.
Performance Measurement & Attribution: Track and analyze marketing performance across key funnel metrics including lead generation, donor acquisition, and engagement.
Implement attribution models and reporting that connect marketing activity to donor growth and contributions.

5-7+ years of experience in demand generation, digital marketing, lifecycle marketing, or growth marketing.
Experience designing digital acquisition and engagement journeys across web and marketing channels.
Experience optimizing forms, landing pages, and digital conversion paths.
Experience working with CRM, marketing automation, and analytics platforms. Salesforce suite experience strongly preferred.
Strong analytical skills and experience measuring campaign performance and marketing attribution.
Experience in financial services, wealth management, fintech, or nonprofit/philanthropy organizations preferred.