7 weeks ago
Product Growth Hacker (Exchange)
Crypto.com
Dallas, TX (Hybrid)Full time
Find marketing roles you could actually win
3 open roles0
Find marketing roles you could actually win
3 open roles0
Product Growth Hacker (Exchange)
Dallas, TX (Hybrid)
Salary Not AvailableSenior Level7+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own growth strategy and GTM for the Exchange (Advanced) vertical with persona-driven journeys and cross-functional execution across product, data, and marketing.
- Lead go-to-market plans and regional localization to drive activation and retention.
- Define user personas and map journeys for retail traders, crypto newcomers, and high-frequency traders.
- Coordinate campaigns across in-app, email, web, social, and earned media with data-informed optimization.
Job Description
Responsibilities
- Partner up with product and strategy teams to own the growth strategy for the Exchange (Advanced) vertical.
- Develop stories and campaigns that differentiate our platform in a competitive global market.
- Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each.
- Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns.
- Work closely with product managers to align on roadmap priorities and customer feedback loops.
- Partner up with the product team to manage the go-to-market planning for feature launches.
- Conceptualise integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute.
- Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed.
- Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localisation across product messaging, local behaviour and competitive landscape.
- Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
Requirements
- 7+ years of experience in product marketing: ideally crypto or financial background
- Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
- Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
- Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
- Analytical mindset with proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
Crypto.com
3.2 Glassdoor
Crypto.com was founded in 2016 and is the preferred crypto trading platform for over 100 million users worldwide, as well as the trusted industry leader in regulatory compliance, security, and privacy. We’re committed to accelerating the adoption of cryptocurrency through our vision: Cryptocurrency in Every WalletTM
Founded in 2016
Singapore, SGP
7.4K employees (533 in marketing)
47% recommend to a friend
Traffic Signals
Monthly Visitors
7.3M
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
30%
Direct
63%
Referral
5.1%
Social
0.9%
Paid
1%
Headcount Trend
Current headcount: ~7.4K
Marketing Team
Marketing Team Size
414 (6% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Seed, 8 years ago
Funding History
- Jan 2018Seed