Responsibilities

• Strategic marketing and brand leadership
• Lead the development and delivery of a global marketing strategy that supports Treatt’s commercial priorities, category growth ambitions and long-term strategic plan.
• Own and evolve the Treatt brand, ensuring a clear, consistent and compelling value proposition across markets, channels and stakeholder groups.
• Translate Treatt’s natural ingredients expertise, innovation capability and customer solutions into marketing activity that strengthens our market position.
• Partner with the Chief Commercial Officer and senior leaders to shape how Treatt presents itself to customers, industry partners and colleagues.
• Oversee global marketing campaigns across digital, website, social media, PR, events, exhibitions, advertising, email marketing and trade communications.
• Develop a 24-month rolling marketing plan aligned to category, product and regional commercial priorities.
• Lead Public Relations activity, including trade, corporate, community and crisis communications.
• Ensure marketing content and communications are engaging, accurate, brand-aligned and tailored for different audiences and markets.
• Build and embed a strong insight and foresight capability that helps the business understand customer needs, market dynamics, category trends and competitor activity.