6 weeks ago
Advanced Specialist, Geo Marketing
Pearson
USA (Remote)Full time$90K/yr – $110K/yr
Advanced Specialist, Geo Marketing
USA (Remote)
$90K/yr – $110K/yrMid LevelFull time
Posted 6 weeks ago
Job Summary
Own end-to-end activation for priority campaigns and launches, translate strategy into actionable plans, align cross-functional teams, and drive enablement and customer-facing assets across multiple markets.
- Own activation planning, cross-functional alignment, and sales enablement.
- Shape customer events and toolkits to improve commercial impact.
Job Description
Responsibilities
- Own activation planning and execution for high-priority campaigns, launches, products, segments, or buying moments across assigned scope.
- Translate global and regional marketing strategy into clear activation plans, delivery priorities, and market-ready execution.
- Align cross-functional stakeholders across campaign, product marketing, digital, sales, and local market teams to ensure activation lands with clarity and consistency.
- Make informed trade-offs across timelines, dependencies, and resources, proactively managing complexity and driving momentum across multiple workstreams.
- Develop and evolve sales enablement tools, narratives, and commercial support materials that improve seller readiness across priority markets, products, or campaigns.
- Equip sales teams with messaging, objection handling, competitive context, and consultative conversation tools that strengthen field confidence and customer engagement.
- Partner with sales leadership and cross-functional stakeholders to identify readiness gaps, prioritise enablement needs, and shape support for key commercial moments.
- Support onboarding and readiness programmes for frontline teams, ensuring new propositions, campaigns, and strategic priorities are translated into practical field adoption.
- Monitor usage, feedback, and adoption signals to improve enablement effectiveness, raise asset quality, and strengthen commercial impact over time.
- Own the development and evolution of customer-facing toolkits that support activation across assigned initiatives, products, or segments.
Requirements
- Extensive experience in B2B/ D2C marketing activation, sales enablement, field marketing, or GTM execution in a matrixed organisation.
- Demonstrated experience delivering campaign activation, product launches, or commercial initiatives across multiple markets or segments.
- Experience developing customer-facing
- Confidence working with data and insights to iterate content and activation plans.
- Experience in education, SaaS, or services-led environments is helpful but not essential.
- Strong working knowledge of PowerPoint (or equivalent) for customer and executive storytelling.
- Comfort with basic marketing and sales analytics (dashboards, campaign reporting, asset usage, pipeline indicators).
- Familiarity with CRM and marketing platforms (e.g., Salesforce, Marketo/HubSpot or similar) is a plus.
- Ability to manage content and assets through shared repositories and collaboration tools (SharePoint/Teams or similar).
- Event/webinar logistics familiarity (registration, audience targeting, post-event follow-up) is beneficial.
Preferred
- Adaptability : Navigate ambiguity and change with resilience and solution ‑ oriented thinking
- Artificial Intelligence : Apply AI tools to improve campaign optimisation and insight generation; share learnings across the team
- Learning to Learn : Build continuous learning habits and support capability development in others
Pearson
3.7 Glassdoor
Our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c. 20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It's who we are.
London, England, GB
35K employees (906 in marketing)
70% recommend to a friend
79% CEO approval
Salaries
Posted range
$90K/yr – $110K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
788 (10% of company)
Median Career Experience
16 years
Median Tenure
17.5 years
Marketing Roles Posted (Last 30 Days)
4
Traffic Signals
Monthly Visitors
56M
Monthly Google Ads Budget
$507.1K
Traffic Source Mix
Search
24.2%
Direct
55.8%
Referral
17.6%
Social
0.9%
Paid
1.6%
Headcount Trend
Current headcount: ~8.2K
