Responsibilities

• Writing for the frontline market by translating the frontline proposition, messaging and market point of view into copy people can understand and use
• Creating strong concepts, headlines, landing pages, emails, paid and organic social copy, event materials, and follow-up content that work together.
• Building a practical understanding of C-suite leaders, HR and learning teams, operational leaders, and frontline managers, including the pressures and language that shape their decisions.
• Explaining product capabilities and technical ideas through real problems and outcomes rather than feature-heavy language.
• Creating concise sales and field assets including talk tracks, pitch narratives, one-pagers, account content, event briefs, and follow-up copy, slide deck narrative.
• Keeping copy consistent with Confirm's brand while making it feel grounded and operationally credible for this audience.
• Turning one strong report into multiple useful assets without making every channel feel identical.
• Changing the length, pace, format, and level of detail for different channels and audiences while protecting the core idea.
• Managing several briefs at once, communicate trade-offs early, and balance craft with the pace required by campaigns and field activity.
• Maintaining a working bank of customer proof, statistics, quotes, objections, examples, and approved claims that can be reused across activity.

Requirements

• Significant professional experience in B2B SaaS copywriting, content writing, journalism, editorial, brand storytelling, or a related discipline.
• A strong portfolio showing high-quality long- and short-form work across several formats and stages of the buyer journey.
• Strong editorial judgment to find the strongest angle and clearest structure in research, interviews, product information, and rough briefs.
• Frontline empathy. You understand the realities of distributed, deskless, or operational work and avoid writing that sounds as though it was created from behind a desk.
• Commercial awareness of how content supports attention, authority, engagement, opportunity creation, and growth.
• Experience interviewing customers, executives, or subject-matter experts and developing content from those conversations.
• Confidence moving between reports, articles, webpages, campaigns, customer stories, email, social, presentations, and scripts.
• Comfortable working with senior stakeholders to improve the brief, defend a strong editorial choice, and respond constructively to feedback.
• Experience managing multiple briefs and stakeholders in a fast-moving in-house, agency, technology, or scale-up environment.

Preferred

• Experience with the HR tech industry
• First-hand experience writing for retail, hospitality, manufacturing, food and consumer goods, healthcare, or logistics.
• Experience writing research-led reports, customer stories, executive thought leadership, or sales enablement content.
• Understanding of AI search, answer engine optimization, generative engine optimization, and citation visibility.
• Experience writing for North American and UK or European audiences.
• Experience using performance data and audience feedback to improve content over time.