3 weeks ago
Product Marketing Leader - Innovation & Experimentation
Gusto
San Francisco, CA (Hybrid)Full time$190K/yr – $275K/yr
Product Marketing Leader - Innovation & Experimentation
San Francisco, CA (Hybrid)
$190K/yr – $275K/yrSenior LevelFull time
Posted 3 weeks ago
Job Summary
Own and drive the GTM strategy across product areas, aligning Growth, Product, and Marketing to shape segmentation, pricing, and motions that accelerate adoption and growth.
- Synthesize market and usage data to translate insights into actionable plans.
- Orchestrate cross-functional execution and build new processes to increase accountability.
- Define success metrics and lead ongoing optimization of GTM performance.
Job Description
Responsibilities
- Architect & Execute GTM Strategy
- Lead go-to-market strategy and execution across product areas—partnering with Growth, Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth.
- Turn Insights Into Action
- Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence.
- Contribute to a culture of excellence
- Create clarity and focus in every project you take on, raise the bar on craft, and foster a culture of insight-driven thinking, collaboration, and results.
- Drive Cross-Functional Alignment & Accountability
- Act as the strategic tissue across Product, Sales, Marketing, and Customer Experience to drive shared goals and orchestrate execution across teams, leveraging technology. Bring structure, momentum, and accountability to complex initiatives. Build new ways of working by building net-new processes/systems that didn’t exist prior.
- Own Performance & Optimization
- Define success metrics and track performance across initiatives. Drive regular reviews of GTM performance and lead iteration to improve outcomes over time.
Requirements
- Track record of shaping GTM strategy in ambiguous yet highly ambitious environments — 0-to-1 products, new markets, or building new motions within an existing company
- Ability to move between strategic planning and hands-on execution—comfortable with ambiguity and bias toward action
- Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing
- Deep experience with customer segmentation, positioning, pricing, and GTM planning
- Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus
- Highly AI fluent; able to build AI systems and unlock new ways of working through AI
Benefits
- All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.
Gusto
3.2 Glassdoor
Our mission is to grow the small business economy.Launched in 2011 as ZenPayroll, Gusto serves more than 400,000 businesses nationwide with our small business platform, supporting them with payroll, HR, benefits, and more.Licensing details: https://gusto.com/about/licenses
Founded in 2011
San Francisco, California, USA
4.3K employees (207 in marketing)
50% recommend to a friend
53% CEO approval
Salaries
Posted range
$190K/yr – $275K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
104 (2% of company)
Median Career Experience
16 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Kirill Kronrod
VP, Content and SEO
At the company for 4 years 11 months
Nikki Jackson
Head of Demand Generation / Vice President of Marketing
At the company for 2 years 11 months
Erin Thompson
Head of Product Marketing - Enterprise Accountants
At the company for 11 months
Ryan Quiel
Head of Growth Marketing
At the company for 7 years 7 months
Funding
Total Funding
$746.1M
Last Raise
$55M
Series Unknown, 3 years ago
Funding History
- Jan 2023Series Unknown
- May 2022Series E • $55M
- Aug 2021Series E • $175M
Traffic Signals
Monthly Visitors
8.2M
Monthly Google Ads Budget
$3.1M
Traffic Source Mix
Search
21.3%
Direct
70.9%
Referral
6.2%
Social
0.9%
Paid
0.4%
Headcount Trend
Current headcount: ~4.3K