Responsibilities

• Own the experimentation roadmap across onboarding, content-to-engagement pathways, and early lifecycle behavior; define goals, metrics, and decision rules for tests
• Lead funnel and journey diagnostics (quant + qual) to identify customer friction, drop-off drivers, and highest-leverage opportunities to reduce one-and-done behavior
• Develop customer-informed hypotheses that connect specific experience changes to measurable outcomes (repeat visits, activation, app downloads, engagement depth, retention)
• Influence product and CX roadmaps by translating insights into clear requirements, trade-offs, and expected impact; partner with PM/Eng/UX to ship improvements
• Recommend the right interventions across product UX, messaging, personalization, and lifecycle programs (email/push/in-app) to improve conversion and long-term value
• Author and drive alignment through narratives (e.g., working backwards docs/PRFAQs, strategy docs) to secure stakeholder buy-in and resourcing
• Establish operating mechanisms (e.g., weekly funnel review, experiment intake/prioritization, post-test readouts) to increase experiment velocity and scale wins
• Communicate results and drive action: synthesize experiment outcomes into actionable recommendations; ensure learnings are adopted across teams and reflected in future roadmaps
• Build a scalable learning system (playbooks, dashboards, and knowledge base) that accelerates downstream engagement optimization over time

Requirements

• 8+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience presenting metrics and progress to goal to senior leadership
• Experience creating and managing complex, cross-team project plans
• Knowledge of analytics tools and web traffic reporting
• Experience communicating results to senior leadership
• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
• Experience using data and metrics to measure impact and determine improvements
• 6+ years of product marketing, growth marketing, lifecycle or product management experience with demonstrated ownership of experimentation roadmaps and funnel optimization
• 5+ years of experience defining and executing A/B tests or multivariate experiments with clear hypotheses, success metrics, statistical rigor, and interpreting results

Preferred

• Experience with customer segmentation, profiling, and targeting
• Experience with A/B Testing or Multi-Variate Testing or both
• MBA, or Advanced degree
• 7+ years of product marketing or growth experience in consumer subscription services, streaming media, or digital entertainment platforms
• Experience establishing operating mechanisms (e.g., experiment intake frameworks, weekly funnel reviews, post-test readout processes) that increase team velocity and scale learnings
• Expertise in personalization strategies and lifecycle marketing programs (email, push, in-app messaging) that drive repeat engagement and long-term value
• Experience improving app adoption and retention through product-led and lifecycle-led interventions
• Demonstrated ability to build scalable knowledge systems (playbooks, dashboards, documentation) that accelerate optimization efforts across multiple teams
• Strong analytics fluency (segmentation/cohorts, funnel analysis, retention, LTV thinking); familiarity with common analytics/BI and experimentation tools
• Proven ability to operate independently in ambiguity, build mechanisms, and drive alignment across a broad stakeholder set

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• Learn more about our benefits at https://amazon.jobs/en/benefits.