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Digital Marketing Jobs in Texas

25 marketing jobs

3 weeks ago

Digital Marketing Coordinator, Marketing and Communications in Cockrell School of Engineering

The University of Texas at Austin

Austin, TX (On-site)Full time$70K/yr

3 weeks ago

Digital Marketing Coordinator, Marketing and Communications in Cockrell School of Engineering

University of Texas at Austin

Austin, TX (Unknown)Full time

3 weeks ago

Senior Associate, Digital Marketing

KPMG US

Fort Worth, TX (On-site)Full time$78K/yr – $144K/yr

4 weeks ago

Digital Marketing Intern – Summer 2027

National Life Insurance Company

Addison, TX (Hybrid)Internship$19/hr – $28/hr

6 weeks ago

Digital Marketing Intern - Summer 2027

McKesson

The Woodlands, TX (On-site)Full time$17/hr – $28/hr

Digital Marketing jobs in Texas

Responsibilities

Web Experience, Governance and Continuous Improvement Own and continuously improve the college’s WordPress multisite experience. Create, edit and optimize webpages and landing pages; maintain strong information architecture; and ensure content is audience-focused, current, accessible, responsive and visually effective. Govern web standards across college and sub-unit sites, advising content managers on appropriate structure, page creation and content placement to prevent unnecessary, duplicative or internally focused content.
Email Marketing and Digital Campaign Execution Manage and execute the college’s email marketing program, including campaign creation, audience segmentation, templates, QA, testing, scheduling and distribution. Partner with communications, content, social media and design colleagues to create cohesive audience experiences across email, web and other digital campaign channels. Troubleshoot HTML/CSS and other front-end issues as needed.
Analytics, Testing and Audience Optimization Monitor and analyze web, email and digital campaign performance using GA4, Search Console, email analytics and related tools. Translate data into actionable recommendations, implement improvements and measure results. Develop testing and optimization efforts that improve engagement, usability, conversion and other defined audience outcomes.
SEO, Accessibility and Digital Content Optimization Apply SEO, accessibility, UX and digital content best practices across college digital properties. Optimize content for audience needs and search intent; maintain appropriate page structure, metadata and content standards; and identify and prioritize opportunities to improve underperforming or outdated content. Provide guidance and training to content contributors.
Digital Innovation and Technical Implementation Identify and implement opportunities to improve digital experiences through email, WordPress functionality, plugins, integrations and emerging tools. Independently implement appropriate front-end improvements using HTML, CSS and related technologies, and partner with designers and IT developers when more advanced technical support is required. Evaluate new functionality for audience fit, usability, sustainability and strategic value.
Perform other duties as assigned.

Requirements

Bachelor's degree in a related field.
Five (5) years of experience in email and website management for marketing and communications.
Experience managing and improving websites in a CMS, including landing pages and audience-focused content.
Working knowledge of HTML/CSS and ability to troubleshoot basic front-end issues.
Experience with email marketing, including segmentation, QA and distribution.
Ability to use analytics, SEO, accessibility and UX best practices to improve digital performance.
Strong judgment, communication and ability to independently move work from strategy through execution.
Relevant education and experience may be substituted as appropriate.

Preferred

More than five (5) years of experience in email and website management for marketing and communications.
Experience with WordPress and/or multisite environments.
Experience with enterprise email platforms (Eloqua or similar).
Experience with GA4, Search Console and Google Tag Manager.
Experience with information architecture, testing and digital governance.
Responsibility for user training and standards governance within a large organization.
Experience working for/with an academic institution.

Benefits

Competitive health benefits (employee premiums covered at 100%, family premiums at 50%)
Voluntary Vision, Dental, Life, and Disability insurance options
Generous paid vacation, sick time, and holidays
Teachers Retirement System of Texas, a defined benefit retirement plan, with 8.25% employer matching funds
Additional Voluntary Retirement Programs: Tax Sheltered Annuity 403(b) and a Deferred Compensation program 457(b)
Flexible spending account options for medical and childcare expenses
Robust free training access through LinkedIn Learning plus professional conference opportunities
Tuition assistance
Expansive employee discount program including athletic tickets
Free access to UT Austin's libraries and museums with staff ID card

Digital Marketing Jobs in Texas

Digital Marketing Coordinator, Marketing and Communications in Cockrell School of Engineering