9 months ago
Digital Marketing Manager
WORX
Prospect, CT (Hybrid)Full time
Marketing jobs
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323 open roles+3 today
Digital Marketing Manager
Prospect, CT (Hybrid)
Salary Not AvailableMid Level5+ years expFull time
Posted 9 months ago
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Job Summary
Drive end-to-end digital marketing management for WORX, spanning planning, execution across channels, and data-driven optimization.
- Own planning, creation, and management of digital marketing campaigns across PPC, social, and other channels.
- Must-have: 5+ years in marketing with 3+ years in Google Ads/Microsoft Ads, GA, and GTM.
- Standout: Cross-channel leadership and data-driven optimization with clear performance reporting.
Job Description
Responsibilities
- Staying up to date with digital marketing industry best practices
- Providing a point of view and recommendations in emerging digital marketing technologies or shifts in current platforms
- Planning, creating, and managing digital marketing campaigns across a variety of channels
- Writing engaging and concise ad copy to best practices
- Overseeing delegation of day-to-day account management of PPC, social, and other digital campaigns to the digital marketing team
- Monitoring, evaluating, and presenting the performance of campaigns by generating monthly and quarterly performance reports to client partners analyzing trends, goals, opportunities, and other key performance indicators
- Working in a collaborative team environment
Requirements
- 5+ years of marketing experience, with a minimum of 3 years experience in Google Ads or Microsoft Ads, Google Analytics, and Google Tag Manager
- Functional experience with Google Looker Studio
- Functional experience with Social Media channels and their ad platforms, including Meta/Facebook, X/Twitter, and LinkedIn
- Well-organized and detail-oriented
- Strong interpersonal skills, listening skills, and an articulate presenter
- Creative problem-solving and analytical skills
- Bachelor’s Degree (or equivalent work experience), preferably in Business, Marketing, Communications, or a related field
- Basic knowledge of market research techniques
- Understanding of marketing automation and lead generation software
WORX
WORX is a nationally recognized branding, digital, and marketing agency that helps organizations win more by increasing brand awareness and improving lead generation.
Traffic Signals
Monthly Visitors
4K
Traffic Source Mix
Search
29.2%
Direct
54.8%
Referral
8.2%
Social
6.3%
Paid
1.4%
Headcount Trend
Current headcount: ~68
Marketing Team
Marketing Team Size
10 (15% of company)