Digital Marketing Assistant

Oldbury, Sandwell, UK (On-site)

Salary Not AvailableEntry Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own email and lifecycle marketing for a consumer brand, driving list growth, deliverability, and multi-audience campaigns across B2C and B2B.

  • Growth-focused Email Marketing: plan, build, and deploy campaigns in Klaviyo plus flows like welcome, browse abandonment, post-purchase, and win-back.
  • Optimization and Insights: run A/B tests on subject lines, send times, segments and CTAs, then translate results into actionable recommendations.
  • Content, copy, and collaboration: write product copy for launches and packaging, support social content, and work with NPD on launches while keeping brand voice consistent.

Job Description

Responsibilities

  • Email marketing (Klaviyo)
  • Build, schedule and deploy email campaigns to our B2C and B2B audiences.
  • Help maintain and improve our automated flows (welcome, browse abandonment, post-purchase, win-back).
  • A/B test subject lines, send times, segments and CTAs, and turn results into recommendations.
  • Keep our lists healthy: segmentation, deliverability, list growth tactics.
  • Pull weekly and monthly performance reports and share insights with the team.
  • Schedule and publish organic posts, stories and reels.
  • Manage our community, replies, DMs, comments, in our brand voice.
  • Create short-form video and image content using Canva and our AI toolkit.
  • Write clear, beautiful product copy for new launches, web descriptions, packaging, sales sheets.

Requirements

  • Around 4 years' experience in a similar role in marketing (in-house or agency).
  • Excellent written English, you genuinely enjoy writing and care about getting it right.
  • A natural feel for social media and an interest in how brands behave online.
  • Email marketing experience with building campaign emails and flows.
  • Canva, Klaviyo (or equivalent).
  • Comfortable with technology, you pick up new tools quickly and aren't intimidated by data.
  • Organised, detail-oriented, and reliable. You take pride in your work.
  • Curious and proactive, you ask questions, suggest ideas, and don't wait to be told.
  • Genuinely want to build a career in marketing and grow with a brand.

Preferred

  • Attitude. We'd love to hire someone who is hungry to learn, takes ownership, and brings good energy to the team.

Benefits

  • Staff discount, staff outings, recognition, pension scheme
  • 23 days plus 8 days bank holiday
Royalcraft logo

Royalcraft

At Royalcraft, we believe that an outdoor space is more than just part of a home - it’s a place where memories are made, connections deepen, and moments of peace are found. Since we first opened our doors in 1990, our family-run business has been dedicated to helping families like yours create beautiful, functional, and lasting outdoor spaces that enhance everyday life.

Founded in 1990
Oldbury, England, GBR
13 employees (3 in marketing)

Traffic Signals

Monthly Visitors
14.5K
Traffic Source Mix
Search
68.6%
Direct
10.2%
Referral
7.1%
Paid
14.2%

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size
3 (23% of company)