12 days ago
Director of Marketing & Business Development
Little Land Pediatric Therapy & Play Gym
Austin, TX (Unknown)Full time$60K/yr – $70K/yr
Director of Marketing & Business Development
Austin, TX (Unknown)
$60K/yr – $70K/yrDirector/ExecutiveFull time
Posted 12 days ago
Top 1% of applicants do these two things.
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Job Summary
Own brand voice and messaging across multiple brands while leading digital marketing strategy, campaigns, and offshore creative work, with responsibility for launches, events, partnerships, and CEO-aligned priorities.
Job Description
Responsibilities
- Own brand voice, messaging, and consistency across a family-facing healthcare services brand, a B2B software brand, and a consumer products brand, adapting tone for each audience without losing coherence
- Lead digital marketing strategy across social, email, web, and content for all brands, and manage production of campaigns and assets with a small offshore creative team
- Develop communications plans for launches, openings, franchise announcements, and company milestones, executing within CEO-approved budgets
- Attend 3-5 industry conferences per year alongside the CEO across healthcare, technology, and education, doing pre-event research and outreach and representing the company on-site
- Build and manage a wholesale and institutional partnership pipeline for the consumer products brand: buyers, distributors, and school/district contacts
- Manage a three-person offshore creative team (two graphic designers, one influencer/social coordinator), setting priorities and maintaining quality standards
Requirements
- Experience marketing to both consumers (B2C) and businesses or institutions (B2B). You understand these audiences are moved by different things
- Background in one or more of: healthcare or healthcare services, education or education technology, consumer products, franchising, or B2B SaaS
- Strong written and verbal communication skills: clear, compelling, and audience-aware
- Self-direction and follow-through; comfort operating across multiple brands without losing voice or coherence
- An eye for design and a working sense of what good creative looks and feels like
- Energy for conference environments: travel, networking, and high-visibility representation
- Comfortable working in close, day-to-day partnership with a CEO and moving quickly on their priorities
Little Land Pediatric Therapy & Play Gym
Little Land Pediatric Therapy & Play Gym is a unique, child-centered destination where developmental therapy meets purposeful play—all under one roof. We are committed to helping children grow, learn, and thrive by combining expert pediatric therapy services with sensory-rich play environments designed to support every stage of early childhood development.Founded on the belief that every child deserves the opportunity to reach their full potential, Little Land offers occupational therapy, speech therapy, physical therapy, ABA and feeding therapy services provided by licensed pediatric specialists. Our therapy programs are grounded in clinical expertise and focused on achieving real developmental milestones that matter to families.In addition to our therapy services, each Little Land location features an indoor play gym that’s open to the public—offering a fun, safe, and inclusive space for children to explore, move, and build critical skills through play. From sensory exploration and music classes to birthday parties, open play sessions, and parents’ night out events, we create experiences that are both fun and developmentally supportive.Our model fosters collaboration between therapists, parents, and caregivers, making it easy for families to access therapeutic support in a joyful, judgment-free environment. With locations across the country and a growing franchise network, Little Land is redefining what pediatric therapy can look like—fun, functional, and family-friendly.At Little Land, we don’t just support development—we celebrate it.
Traffic Signals
Monthly Visitors
4.9K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%
Headcount Trend
Current headcount: ~60
Marketing Team
Marketing Team Size
1 (2% of company)
Marketing Roles Posted (Last 30 Days)
1