4 weeks ago
Junior Marketing Analyst and Lead Generation
Leaky's Water and Air
San Antonio, TX (On-site)Full time$39K/yr – $48K/yr
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Find marketing roles you could actually win
2 open roles0
Junior Marketing Analyst and Lead Generation
San Antonio, TX (On-site)
$39K/yr – $48K/yrIntern/New GradFull time
Posted 4 weeks ago
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Job Summary
Own end-to-end lead tracking and source performance for a local plumbing and HVAC business, turning inquiries from Google and partner platforms into measurable growth while coordinating with teams on quality, follow-up, and SEO insights.
- Lead source tracking and reporting: monitor leads from Google, Angi, Home Depot, Lowe’s, Thumbtack, and others; track volume and cost per lead
- Channel quality and optimization: measure which sources convert to good customers and flag missed leads or slow follow-up
- Cross-functional alignment: review website leads, calls, forms, online booking activity, SEO performance, and Google Business Profile results with teams
Job Description
Responsibilities
- Tracking leads from Google, Angi, Home Depot, Lowe’s, Thumbtack, and other sources
- Reviewing lead volume by source
- Tracking cost per lead and cost per booked job
- Helping measure which lead sources are producing good customers
- Watching for missed leads, slow follow-up, or booking issues
- Reviewing website leads, calls, forms, and online booking activity
- Helping measure SEO performance with our outside SEO team
- Reviewing Google Business Profile activity and performance
- Helping track review counts and review requests
- Preparing weekly marketing reports
Requirements
- You do not need years of experience, but you do need to be willing to learn, pay attention to details, and follow through. This role is a mix of marketing, data, customer follow-up, and operations.
- comfortable using spreadsheets, dashboards, software tools, and basic reporting.
- you should also be willing to communicate with team members, vendors, and sometimes customers when needed.
Preferred
- Experience with Google Analytics
- Google Ads
- Google Business Profile
- Local SEO
- Spreadsheets
- Marketing reports
- Lead tracking
- Call tracking
- Home service marketing
- CRM systems
Benefits
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Dental insurance
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
Traffic Signals
Monthly Visitors
3.6K
Traffic Source Mix
Search
33.9%
Direct
41.9%
Referral
12.7%
Social
9.5%
Paid
1%
Headcount Trend
Current headcount: ~2
Marketing Team
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