9 days ago
Manager, Customer Marketing
Brinks Home
USA (Remote)Full time
Manager, Customer Marketing
USA (Remote)
$84K/yr - $113K/yr (Est.)Manager5+ years expFull time
Posted 9 days ago
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Job Summary
Own and evolve the lifecycle marketing strategy across onboarding, engagement, revenue expansion, and retention, and lead end-to-end campaign strategy, execution, and optimization to grow retention and LTV.
- Own lifecycle strategy across onboarding, engagement, and retention
- Lead data-driven campaigns across email, in-app, and direct mail
Job Description
Responsibilities
- Lifecycle Strategy & Customer Growth
- Own and evolve the lifecycle marketing strategy across onboarding, engagement, revenue expansion, and retention.
- Develop initiatives that increase customer lifetime value (LTV), reduce churn, and improve engagement across the customer journey.
- Identify friction points and opportunities within the customer lifecycle and translate insights into scalable marketing programs.
- Align lifecycle strategy with broader company objectives and RMR growth targets.
- Campaign Strategy, Execution & Optimization
- Lead end-to-end management of customer marketing campaigns across email, direct mail, in-app, portal, and emerging channels.
- Design and execute data-driven, test-and-learn programs leveraging segmentation, personalization, and performance analytics.
- Establish clear KPIs and reporting frameworks; translate performance results into actionable recommendations.
- Continuously optimize programs based on data, customer behavior, and business impact.
Requirements
- 5+ years of experience in lifecycle marketing, retention marketing, CRM, or customer marketing within a subscription or recurring revenue (RMR) business model.
- Proven track record of driving revenue growth, upsell performance, and retention improvements at scale.
- Experience owning and executing end-to-end lifecycle campaigns, including strategy, segmentation, testing, optimization, and performance reporting.
- Experience leading and developing team members, including setting expectations, delegating effectively, and driving accountability for outcomes.
- Strong analytical and data-driven mindset with the ability to translate performance insights into clear, actionable strategic recommendations.
- Demonstrated success working cross-functionally in complex, multi-stakeholder environments (Customer Experience, Product, Operations, BI, Finance).
- Excellent written and verbal communication skills with strong executive presence and the ability to influence senior stakeholders.
- Hands-on experience with marketing automation platforms such as Salesforce Marketing Cloud, Braze, OfferFit, or similar tools.
- Experience designing and implementing A/B testing frameworks and personalization strategies across lifecycle campaigns.
- Experience integrating direct mail into digital lifecycle programs, including segmentation, targeting, and performance measurement.
Benefits
- Brinks Home recognizes the value of benefits for you and your family and offers a comprehensive and competitive benefits program, including:
- Medical, Dental, Vision, 401(k) with Employer Match, Paid Time Off & Paid Holidays, HSA/FSA, Life & AD&D Insurance, Disability Coverage, Maternity/Parental Leave, Mental & Physical Health Benefits, Employee Resource Groups, Volunteer Hours, Discounted Equipment & Monitoring, and Employee Referral Program.
Brinks Home
3.1 Glassdoor
Brinks Home, headquartered in Dallas, Texas, stands for platinum-grade protection. As one of the largest smart home security providers in the U.S., we protect more than 1 million people in the U.S., Canada, and Puerto Rico. The company’s highly responsive, smart home security solutions are backed by expertly trained professionals providing award-winning customer service. To learn more about the company or how to join one of the largest authorized partner networks in the country, visit brinkshome.com or brinkshome.com/partners.
Founded in 1994
Dallas, Texas, USA
1.3K employees (32 in marketing)
52% recommend to a friend
55% CEO approval
Traffic Signals
Monthly Visitors
458.7K
Monthly Google Ads Budget
$607.9K
Traffic Source Mix
Search
37.1%
Direct
57%
Referral
4.3%
Social
0.8%
Paid
0.7%
Headcount Trend
Current headcount: ~1.4K
Marketing Team
Marketing Team Size
25 (2% of company)
Marketing Roles Posted (Last 30 Days)
1