3 days ago
Customer & Brand Insights Consulting Lead
HP
Spring, TX (On-site)Full time$105K/yr – $162K/yr
Customer & Brand Insights Consulting Lead
Spring, TX (On-site)
$105K/yr – $162K/yrSenior Level8+ years expFull time
Posted 3 days ago
Job Summary
Own the end-to-end insight-to-action lifecycle for a tech portfolio, leading customer insights, brand intelligence, cross-functional partnerships, and actionable recommendations across multiple audiences and channels.
- Define and drive research design, synthesis, and storytelling that inform strategy
- Lead cross-functional workstreams to turn evidence into business impact
Job Description
Responsibilities
- Lead customer insights: Build a holistic understanding of needs, behaviors, decision journeys, pain points, loyalty drivers, and unmet opportunities across commercial buyers, IT decision-makers, small and midsize businesses, consumers, end users, and channel partners.
- Advance brand intelligence: Assess awareness, consideration, preference, trust, relevance, experience, and competitive positioning; translate changes in brand health into implications for portfolio, messaging, activation, and investment.
- Connect insight to experience: Integrate attitudinal research with customer experience, product usage, support, sales, digital, social, review, and partner signals to identify root causes and practical actions.
- Provide strategic consulting: Frame ambiguous business questions, develop hypotheses, size opportunities, clarify trade-offs, and deliver concise, evidence-based recommendations to leaders and working teams.
- Represent diverse audiences: Ensure strategies reflect commercial and consumer customers as well as distributors, resellers, retailers, service providers, and other ecosystem partners.
- Partner cross-functionally: Build strong relationships across Marketing, Product, Sales, Customer Experience, Services, Channel, align stakeholders around shared questions, definitions, and decisions.
- Design and manage research: Lead qualitative and quantitative work, including segmentation, journeys, needs-based research, concept and message testing, brand tracking, experience studies, social intelligence, and competitive analysis.
- Synthesize multiple data sources: Combine primary research, first-party data, behavioral analytics, market intelligence, voice-of-customer inputs, and third-party sources into coherent narratives and decision frameworks.
- Communicate for impact: Create executive-ready stories, dashboards, workshops, and decision briefs that make complex findings accessible and actionable.
- Drive adoption and accountability: Establish learning agendas and success measures, track how insights are used, and assess the business and customer impact of resulting actions.
Requirements
- Bachelor’s degree in marketing, business, market research, behavioral science, statistics, economics, or a related field, or equivalent practical experience.
- Typically 8+ years of experience in customer, consumer, brand, market, or customer experience insights, including a strong record of translating evidence into business action.
- Experience supporting a technology, hardware, devices, services, or similarly complex portfolio with both commercial and consumer offerings.
- Demonstrated understanding of commercial buying dynamics, including multi-stakeholder decision processes, IT and business decision-makers, procurement, and enterprise or SMB customer needs.
- Demonstrated understanding of consumer behavior, retail and digital journeys, ownership and usage experiences, and brand choice.
- Experience researching or working with channel partners, distributors, resellers, retailers, service providers, or other ecosystem participants.
- Strong command of qualitative and quantitative research methods, survey and discussion-guide design, segmentation, tracking, journey research, and interpretation of statistical outputs.
- Proven ability to influence senior stakeholders and lead cross-functional initiatives in a global, matrixed organization without relying on direct authority.
- Excellent written, verbal, facilitation, storytelling, and executive-presentation skills.
Preferred
- Graduate degree in business, marketing research, analytics, psychology, economics, or a related discipline.
- Experience integrating survey, CRM, digital, product telemetry, customer support, social, reviews, sales, and partner data.
- Familiarity with analytics and visualization tools such as Excel, Power BI, Tableau, SQL, R, Python, or equivalent platforms.
- Experience with AI-enabled research, knowledge-management, or insight-discovery tools, paired with sound judgment on validation, governance, privacy, and human oversight.
- Experience managing research agencies, scopes of work, budgets, and global programs across markets.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
HP
4.1 Glassdoor
HP is redefining the future of work through technology.
Founded in 1939
Palo Alto, California, USA
139K employees (7,568 in marketing)
82% recommend to a friend
89% CEO approval
Salaries
Posted range
$105K/yr – $162K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
5,156 (4% of company)
Median Career Experience
20 years
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
10
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Carmen True
Senior Vice President - HP Solutions Marketing
At the company for 11 years 5 months
Luis Casado
Senior Vice President GTM Marketing
At the company for 19 years 7 months
Ryan Romeos
Vice President of Global Marketing, Consumer & Gaming
At the company for 5 years 4 months
Laura Morris
Vice President of Global Marketing, Consumer PC & Gaming
At the company for 16 years 6 months
Funding
Total Funding
$5.3B
Last Raise
$1B
Post IPO Debt, 11 months ago
Funding History
- Apr 2025Post IPO Debt • $1B
- Aug 2024Grant • $50M
- Apr 2022Post IPO Equity • $4.2B
Traffic Signals
Monthly Visitors
58.3M
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
Search
53.3%
Direct
39.7%
Referral
4.7%
Social
0.3%
Paid
1.8%
Headcount Trend
Current headcount: ~139.5K