6 weeks ago
Manager of Relationship Marketing and Analytics
BROOKLYN ACADEMY OF MUSIC INC
New York City, NY (Hybrid)Other
CRM Jobs in New York
22 marketing jobs
Manager of Relationship Marketing and Analytics
New York City, NY (Hybrid)
Salary Not AvailableSenior Level3+ years expOther
Posted 6 weeks ago
Job Summary
Own end-to-end CRM and audience marketing operations, from audience segmentation and campaign deployment to data analysis and KPI reporting, driving test programs and cross-team initiatives.
- Own audience segmentation and campaign execution
- Drive data-driven analysis and KPI tracking with the Relationship Marketing & Analytics team
Job Description
Responsibilities
- Build and manage audience segments and campaign lists to support relationship marketing efforts, including direct mail, email, and paid media
- Build, QA, and deploy email campaigns in Prospect2. You will ensure every link, asset, and segment is perfect before hitting “send”
- Support the Associate Director, Relationship Marketing & Analytics with planning and execution of institutional email campaigns
- Deliver high-quality, accurate and on-time email campaigns
- Identify testing opportunities and coordinate with broader CRM team to execute selected tests
- Learn CRM best practices and be a spokesperson with our partners to ensure these practices are implemented across our campaigns
- Assist the broader CRM team with the deployment of strategic initiatives, including A/B testing, segmentation logic, and the onboarding of new platform features
- Partner with marketing and creative teams to ensure audience-facing communications align with best practices
- Maintain documentation to support ongoing CRM operations
- Support the Associate Director, Relationship Marketing & Analytics with data analysis that informs key marketing decisions
Requirements
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field a plus
- Minimum 3–4 years of progressive experience in marketing analytics, CRM/database marketing, or audience development, preferably within a nonprofit arts or cultural organization.
- Proficient in CRM and ticketing/database systems—experience with Tessitura and Prospect2 highly preferred
- Strong analytical skills and proficiency with Microsoft Excel and other business intelligence/data visualization tools
- Proficient with SQL, data segmentation and A/B testing
- Excellent project management skills; capable of juggling multiple priorities, campaigns, and deadlines in a fast-paced environment
- Strong verbal and written communication skills; capable of presenting findings and recommendations to non-technical stakeholders
- A customer-focused mindset with the ability to advocate for audience needs through data-driven strategies
- Experience tracking marketing performance and optimizing campaigns based on measurable outcomes.
- Passion for the performing arts and alignment with BAM’s mission of cultivating a diverse, engaged, and accessible audience base
Benefits
- medical, dental, and vision insurance, retirement plan opportunities including both 401(k) and pension plans, as well as BAM-related benefits including access to BAM's fantastic programming.
BROOKLYN ACADEMY OF MUSIC INC
3.7 Glassdoor
Brooklyn Academy of Music (BAM) is the oldest continuously operating performing arts center in the US, founded in 1859 and located in the Fort Greene neighborhood since 1908. Known for pushing the boundaries of what performance and film can be, BAM has long been the home for creative trailblazers, renowned visionaries, and curious audiences. BAM presents live music, dance, theater, and everything in between, in addition to a year-round film program showcasing new releases and curated series. Want to help connect over half a million curious New Yorkers annually to groundbreaking film and performance? Discover your next opportunity at bam.org/about/careers.
Brooklyn, New York, USA
413 employees (107 in marketing)
1% recommend to a friend
1% CEO approval
Marketing Team
Marketing Team Size
59 (14% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Grant
Funding History
- Jul 2023Grant
Traffic Signals
Monthly Visitors
340.4K
Monthly Google Ads Budget
$17.5K
Traffic Source Mix
Search
42%
Direct
46.9%
Referral
4%
Social
1.2%
Paid
0.7%
Headcount Trend
Current headcount: ~413
News about BROOKLYN ACADEMY OF MUSIC INC
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