CRM Data & Audience Manager
London, UK (Unknown)
Posted 4 weeks ago
Job Summary
Own end-to-end audience strategy and data pipelines for CRM and Marketing Cloud, shaping segmentation, personalization, and performance through cross-functional collaboration.
- Lead data-driven segmentation, personalization, and governance across SFMC and Data Cloud.
- Collaborate with Data Engineering/Science to validate pipelines and measure performance.
- Drive agile workflows and continual improvement in the marketing operating model.
Job Description
Responsibilities
- Develop and optimize complex SQL queries for customer segmentation, behavioral audiences, and campaign triggers.
- Map AMPSCRIPT fields to relevant data entry sources to enable dynamic personalization.
- Build predictive models (e.g., churn, next purchase, loyalty migration) in partnership with Data Science.
- Maintain an audience library and documentation for CRM, Loyalty, and Paid Media teams.
- Support data-driven offer design and experimentation, leveraging customer insights to improve relevance and revenue impact.
- Participate in requirements gathering and solution building with stakeholders, with oversight on segmentation recommendations and integrations.
- Contribute to personalization strategies using segmentation tools and internal targeting infrastructure.
- Partner with Data Engineering, Data Science, and Marketing Analytics to validate data pipelines and ensure campaign data accuracy.
- Provide governance of customer data within Salesforce Data Cloud, AgentForce and Marketing Cloud (SFMC), including oversight of Data Extensions, integration of new data sources, and ensuring compliance with data privacy and security standards.
- Support IT team with data QA, audience and automation audits, and lifecycle logic validation across CRM channels.
Requirements
- Bachelor’s degree in Marketing, Data Science, Statistics, or related field; or equivalent experience.
- A minimum of 3 years in CRM analytics, lifecycle marketing, or audience strategy is required, with an emphasis on recent experience reflecting current CRM technologies and capabilities.
- Mastery of Microsoft Office required.
- Fluency in English required.
- Advanced proficiency working within Salesforce Marketing Cloud (SFMC), including Data Extensions, Automation Studio, Journey Builder, and AMPSCRIPT.
- Hands-on experience with Salesforce Data Cloud for audience segmentation, data integration, and preference management.
- Advanced SQL proficiency and experience with large datasets.
- Strong cross-functional communication skills; ability to translate business needs into technical outputs.
- Familiarity with machine learning or predictive modeling is a plus.
- Experience in travel, e-commerce, loyalty, or subscription-based industries preferred.
Preferred
- Familiarity with machine learning or predictive modeling is a plus.
- Experience in travel, e-commerce, loyalty, or subscription-based industries preferred.
Benefits
- We offer a comprehensive benefits package to support our employees, including health coverage, generous time off, competitive retirement plans, flexible work options, and wellbeing and development programs. You can learn more on our careers site: Working at CFA Institute | Comprehensive Benefits
CFA Institute
Our members and charterholders advance market integrity, trust, and transparency in their professions to build more sustainable, inclusive, and prosperous societies.With a heritage of over 75 years, CFA Institute has 200,000 members in 160 locations around the world, providing an unparalleled network of visionary leaders.Our rigorous CFA Institute qualifications and education offerings are designed to support professionals in their practice areas and build confidence with our clients and partners.Our world-class Research & Policy Center offers an unbiased forum for industry leaders, regulators and subject matter experts to help shape policy and drive positive change.As we are faced with increasingly complex challenges such as climate change, inequality, geopolitical conflicts and much more, we are focused on collaborating with current and future members to set and uphold standards to ensure positive, sustainable progress around the globe.CFA® is a registered trademark of CFA Institute.
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