4 months ago
Director, Marketing & Business Development
Versaterm
Mesa, AZ (Remote)Full time
Director, Marketing & Business Development
Mesa, AZ (Remote)
Salary Not AvailableDirector/ExecutiveFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive audience strategy and data-led growth across B2B marketing, with CJIS compliance and a leadership role in BDR.
- Own audience strategy, segmentation and governance across customer and prospect databases.
- Must-have: 10+ years in B2B marketing with BDR or prospect-engagement leadership.
- Standout: CJIS security compliance and background-check requirement signals high-security, enterprise scope.
Job Description
Responsibilities
- Own the strategic direction, governance and ongoing health of the Customer and Prospect Database (CaPdb)
- Design and refine audience segmentation frameworks that guide campaign targeting and growth priorities
- Ensure data integrity, enrichment and structured reporting that provide visibility into audience composition and market coverage
- Serve as the marketing authority on audience strategy, segmentation performance and growth opportunities
- Lead and develop the Business Development Representative (BDR) team
- Establish KPIs tied to audience engagement, qualified opportunity creation and marketing-influenced pipeline contribution
- Align BDR outreach strategies with Sales territory priorities, campaign themes and product initiatives
- Ensure BDR performance insights inform audience refinement and campaign optimization
- Oversee structured tracking and analysis of market participation, competitive presence and opportunity movement
- Integrate external data sources (procurement signals, surveys, competitive awards) into audience prioritization
- Identify trends, whitespace opportunities and competitive shifts within priority segments
- Provide consistent reporting on market dynamics to Marketing and executive stakeholders
- Lead audience reporting across customer and prospect segments, highlighting growth trends and engagement effectiveness
- Partner with Marketing Operations to develop dashboards that connect audience data to campaign performance outcomes
- Support demand-focused teams with data-driven recommendations that optimize targeting and engagement strategies
Requirements
- Bachelor's degree in Marketing, Business, Analytics or related field
- 10+ years of experience in B2B marketing, audience strategy, growth infrastructure, business development leadership or market analytics
- Proven experience leading BDR or prospect engagement teams within a marketing or growth organization
- Strong understanding of the B2B revenue cycle and how audience targeting and top-of-funnel engagement influence pipeline development
- Experience managing and optimizing customer and prospect databases to support segmentation and campaign performance
- Analytical mindset with fluency in CRM systems, marketing automation platforms and reporting tools
- Strong cross-functional leadership and influence skills
- Strategic yet operationally grounded approach, comfortable building scalable processes while remaining hands-on
- Due to the nature of our work with public safety agencies, this position requires compliance with the FBI's Criminal Justice Information Services (CJIS) Security Policy. Candidates must successfully pass a comprehensive, fingerprint-based background check. Obtaining and maintaining all required security clearances is a condition of employment.
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Benefits
- comprehensive benefits offering
Versaterm
4.1 Glassdoor
Versaterm is on a mission to design and deliver a purpose-built ecosystem of solutions that enhances community safety—from five minutes before an incident occurs to five minutes after. As your trusted partner, we can help your organization achieve new efficiencies, deliver exceptional experiences and foster safer communities with more just outcomes.
Founded in 1977
Nepean, Ontario, CAN
480 employees (29 in marketing)
84% recommend to a friend
100% CEO approval
Traffic Signals
Monthly Visitors
17K
Monthly Google Ads Budget
$1.9K
Traffic Source Mix
Search
34.2%
Direct
47.4%
Referral
9.1%
Social
7.6%
Paid
1.2%
Headcount Trend
Current headcount: ~486
Marketing Team
Marketing Team Size
25 (5% of company)