2 weeks ago
Community & Growth Lead (PT Contract, Remote/Brooklyn)
Gareth Wilson
New York City, NY (Remote)Contract
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Community & Growth Lead (PT Contract, Remote/Brooklyn)
New York City, NY (Remote)
Salary Not AvailableIntern/New Grad3+ years expContract
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and optimize community-growth and retention for Birds Uncaged by auditing engagement funnels, onboarding, and workflows; build a six-week activation-to-paid funnel; and launch a first growth initiative while assessing pricing impact.
- Audit engagement, onboarding, and retention patterns to identify leakage and activation blockers for Nest members.
- Own a focused funnel from first touch to paid membership, plus a plan to generate leads and grow the community.
- Coordinate retention fixes, lead-gen strategy, and a repeatable social proof publication system to support ongoing growth.
Job Description
Responsibilities
- Audit The Nest's current engagement, activation, and retention patterns.
- Identify where members lurk instead of participate, and why.
- Assess current onboarding, social proof, and community architecture.
- Audit the monthly newsletter (hosted on Squarespace) for open/click performance, content mix, and its role in driving members into The Nest.
- Audit existing automated workflows inside The Nest (onboarding sequences, recurring prompts, and other Circle automations) for where they're working and where they're leaking members.
- Audit existing social media channels for how well they build awareness of Creator Convos, live coaching sessions, and other events, and how effectively clips from those events are being repurposed and shared afterward.
- Implement retention or activation fixes inside The Nest based on audit findings.
- Develop a lead generation and growth strategy tailored to Birds Uncaged's offers (community membership, coaching packages, Clarity Calls).
- Recommend specific acquisition channels with clear rationale tailored to Birds Uncaged.
- Propose and build a funnel from first touch to paid membership.
Requirements
- 3+ years leading or growing an online community, ideally in coaching, creator, or membership-based businesses (required).
- Demonstrated funnel-building or lead-generation experience with measurable outcomes.
- Excellent written communication skills, including the ability to draft member-facing copy and outreach materials.
- Exceptional attention to detail and comfort with tracking documents and reporting on results.
- Ability to work independently to meet a defined six-week timeline.
- English language proficiency required.
- Professional references and examples of past community work may be requested as part of the final stages of the hiring process.
- Working knowledge of online community platforms (Circle, Discord, Mighty Networks, or similar) and membership-business dynamics.
- Familiarity with Squarespace email campaigns and social media scheduling/analytics tools, or the ability to get up to speed on them quickly.
- A genuine passion for coaching, personal development, and community-driven brands, one that reads as a true calling.
- An understanding of lead generation and funnel strategy, with the ability to execute against it directly.
Traffic Signals
Monthly Visitors
11K
Headcount Trend
Current headcount: ~1
Marketing Team
Marketing Team Size
2 (200% of company)
Marketing Roles Posted (Last 30 Days)
10