5 weeks ago
Senior Director, Global Brand and US Marketing Lead (ATTR)
Intellia Therapeutics, Inc.
Cambridge, MA (On-site)Full time$275K/yr – $336K/yr
Brand Marketing Jobs in Massachusetts
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Senior Director, Global Brand and US Marketing Lead (ATTR)
Cambridge, MA (On-site)
$275K/yr – $336K/yrSenior Level10+ years expFull time
Posted 5 weeks ago
Job Description
Responsibilities
- Global Brand Leadership: - Serve as a member of the Commercial Leadership Team, contributing broadly to Intellia’s commercialization success. - Represent the commercial function on the Program Leadership Team, the highest governance body accountable for all cross-functional aspects of the program, including clinical development activities. - Lead the development of the brand plan , global launch strategy, and global commercialization plan for the assigned brand in collaboration with key functions. - Deliver actionable recommendations to the leadership team through analysis, market research, and competitive intelligence. US Marketing Leadership: - Oversee the brand team, including colleagues executing all aspects of brand marketing to various stakeholders such as healthcare professionals (HCPs) and patients. - Lead the development of market development strategies in coordination with external agencies and cross-functional partners. - Lead the development of all branding efforts, including naming and creative campaigns. - Collaborate closely with the Commercial Operations team to generate insights that inform launch strategy and planning. - Collaborate across multiple functions, including Commercial Leadership, Sales, Marketing, Market Access, Medical, Legal, Regulatory, Compliance, and IT. - Oversee external vendors and consultants supporting the brand. - Manage the annual budget for the assigned brand. - Perform other duties as assigned. Supervisory Responsibilities: - Will manage 2–3 direct reports starting in 2027. - Recruits, interviews, hires, and trains new staff. - Oversee the daily workflow of the department. - Provide constructive and timely performance evaluations.
Requirements
- Skills/Abilities: Demonstrated a bility to translate science into commercial strategies and compelling marketing narratives.
- Proven a bility to foster productive relationships with external thought leaders and medical societies.
- Excellent verbal, written, and interpersonal skills with the ability to influence senior management and establish effective working relationships with a diverse range of stakeholders.
- Exceptional skills in proactivity, planning, prioritization, objective setting, meeting management, and plan execution.
- Organized and logical, with a high degree of flexibility to change direction when needed.
- A confident self-starter who can work independently and creatively, while also being a team player.
- Must have demonstrated success in bringing novel and successful approaches that bring innovative products to patients.
Intellia Therapeutics, Inc.
3.4 Glassdoor
Intellia Therapeutics is a leading genome editing company whose mission is to develop potentially curative gene editing treatments that can positively transform the lives of people living with severe and life-threatening diseases.We are focused on the development of proprietary therapeutics using a recently developed biological tool known as the CRISPR/Cas9 system. The promise of the CRISPR/Cas9 system is the driving force behind the creation of Intellia. Our founders have a shared belief that the CRISPR/Cas9 technology has the potential to transform medicine by permanently editing disease-associated genes in the human body with a single treatment course. This technology offers the potential for us to develop curative therapeutic options for patients with chronic diseases by addressing the underlying cause of the disease. It can bring new hope and cures to people who now have nowhere to turn for help.Our combination of deep scientific expertise and clinical development experience, along with our leading intellectual property portfolio, puts Intellia in a unique position to unlock broad therapeutic applications of the CRISPR/Cas9 technology and create a new class of therapeutic products. Intellia has the right people, assets and ambitious vision needed to take full advantage of the CRISPR/Cas9 technology’s attributes – high potency, specificity, simplicity of use, broad applicability, and multifunctional programmability – and accelerate the advancement of curative products into the clinic.View our social media community guidelines at https://www.intelliatx.com/terms-and-conditions/ .
Founded in 2014
Cambridge, Massachusetts, USA
439 employees (9 in marketing)
56% recommend to a friend
69% CEO approval
Salaries
Posted range
$275K/yr – $336K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
8 (2% of company)
Median Career Experience
18 years
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
1
People
Funding
Total Funding
$1.5B
Last Raise
$300M
Post IPO Equity, 3 years ago
Funding History
- Nov 2022Post IPO Equity • $300M
- Jun 2021Post IPO Equity • $690M
- Nov 2020Post IPO Equity • $201M
Traffic Signals
Monthly Visitors
48.1K
Traffic Source Mix
Search
53.1%
Direct
37.7%
Referral
7.2%
Social
0.7%
Paid
1.2%
Headcount Trend
Current headcount: ~439
Recent News
Links
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